c.black
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c.black
Uncommon creative direction, copywriting and voice strategy for fashion, beauty, lifestyle and luxury brands.
 

Philosophy

Inquiries and insights into creative excellence.

The 2020 Holiday Gift Guide, or what to get everyone when everyone’s had the worst year ever.
The 2020 Holiday Gift Guide, or what to get everyone when everyone’s had the worst year ever.
Cristina BlackNovember 29, 2020brand aesthetic, brand voice strategy, holiday gifting
Wisdom on working from home, from one who knows.
Wisdom on working from home, from one who knows.
Cristina BlackMarch 25, 2020freelancing, working from home, stay the hell home
The end of an era.
The end of an era.
Cristina BlackDecember 18, 2019
How not to name your brand.
How not to name your brand.
Cristina BlackOctober 13, 2019brand naming, copywriting, you're doing it wrong
The case against toning it down.
The case against toning it down.
Cristina BlackMay 20, 2019brand voice strategy, copywriting, soccer moms aren't real
Have your best summer (hair) ever.
Have your best summer (hair) ever.
Cristina BlackMay 7, 2019
Bunnies aren't here for your entertainment.
Bunnies aren't here for your entertainment.
Cristina BlackApril 16, 2019brand aesthetic, company culture, rabbits are fashion
Luke Perry and the beauty of deepness.
Luke Perry and the beauty of deepness.
Cristina BlackMarch 5, 2019beauty industry, beauty copywriting, Dylan McKay forever
Blondes have more fun hair products.
Blondes have more fun hair products.
Cristina BlackJanuary 15, 2019beauty copywriting, hair care copywriting, luxury hair care, blonde bitches
When your client is accused of Satanism for encouraging children to be individuals.
When your client is accused of Satanism for encouraging children to be individuals.
Cristina BlackDecember 11, 2018fashion copywriting, children's clothing, 666
As long as money is a story, shopping is spiritual.
As long as money is a story, shopping is spiritual.
Cristina BlackOctober 9, 2018
Jonathan Van Ness: Queen Of Brand Voice Strategy
Jonathan Van Ness: Queen Of Brand Voice Strategy
Cristina BlackSeptember 17, 2018
How to make emojis a part of your brand voice strategy (and why you should).
How to make emojis a part of your brand voice strategy (and why you should).
Cristina BlackMay 10, 2018
Our founder talks to the Glossy+ Podcast about crafting a modern brand voice.
Our founder talks to the Glossy+ Podcast about crafting a modern brand voice.
Cristina BlackMarch 30, 2018brand voice strategy, fashion marketing, fashion copywriting, emoji strategy
Seven things a fashion attorney told us about choosing the perfect brand name.
Seven things a fashion attorney told us about choosing the perfect brand name.
Cristina BlackMarch 19, 2018brand naming, naming agency, fashion attorney, fashion law, trademarks, trademark law
Your eCommerce launch is looming and you forgot about copywriting. Now what?
Your eCommerce launch is looming and you forgot about copywriting. Now what?
Cristina BlackFebruary 21, 2018ecommerce copywriting, ecommerce launch, fashion ecommerce
Brand voice strategy means never having to say what everyone else is saying.
Brand voice strategy means never having to say what everyone else is saying.
Cristina BlackJanuary 14, 2018
The losing lexicon of the basification of fashion.
The losing lexicon of the basification of fashion.
Cristina BlackOctober 19, 2017
How to not ruin fall fashion with bad eCommerce copywriting.
How to not ruin fall fashion with bad eCommerce copywriting.
Cristina BlackAugust 12, 2017
Copywriting is acting, brand voice strategy is screenwriting and your style guide is your script—and no, you don’t always have to follow it.
Copywriting is acting, brand voice strategy is screenwriting and your style guide is your script—and no, you don’t always have to follow it.
Cristina BlackAugust 1, 2017brand voice strategy, copywriting, ecommerce copywriting, fashion copywriting
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