Your eCommerce launch is looming and you forgot about copywriting. Now what? Cristina BlackFebruary 21, 2018ecommerce copywriting, ecommerce launch, fashion ecommerce
Copywriting is acting, brand voice strategy is screenwriting and your style guide is your script—and no, you don’t always have to follow it. Cristina BlackAugust 1, 2017brand voice strategy, copywriting, ecommerce copywriting, fashion copywriting
Tactics for powerful product description. Cristina BlackApril 27, 2015fashion copywriting, fashion marketing, brand voice strategy, brand content, fashion ecommerce, ecommerce copywriting
