Unless your target market is oversensitive idiots, you shouldn't talk to them that way. Cristina BlackJune 19, 2017brand voice strategy, fashion marketing, fashion copywriting, don't be boring af
If you would just shut up and listen, maybe your customers would do your copywriting for you. Cristina BlackJune 4, 2017brand voice strategy, fashion marketing, fashion copywriting, sexy stories, stfu
If your brand voice is not as strong as your visuals, take a look at your marketing budget. Cristina BlackMarch 20, 2017fashion marketing, brand voice strategy, put your money where your mouth is
Copy creeps onto clothing, now in more personal ways. Cristina BlackFebruary 9, 2017copywriting, fashion copywriting
Visual copywriting and the incredible power of the Instagram quote wall. Cristina BlackJanuary 15, 2017copywriting, instagram
What to consider when considering outside help with your brand copywriting. Cristina BlackOctober 17, 2016fashion marketing, brand voice strategy, put your money where your mouth is
Beauty copywriting clichés we can move on from now. Cristina BlackSeptember 20, 2016beauty industry, beauty copywriting, that not-so-fresh feeling
How to be really good at beauty copywriting, with Glossier's Annie Kreighbaum. Cristina BlackAugust 3, 2016copywriting, beauty industry, let's just be real
Capturing the unflappable attitude of the New York woman. Cristina BlackJune 6, 2016fashion marketing, brand voice strategy, fashion copywriting, NYC, being cool af
Five copywriting questions asked at Fashion Digital Los Angeles 2016, and the answers. Cristina BlackMay 19, 2016fashion copywriting, fashion marketing, question asking
Six reasons customers fall in love with transparent brands—and their copywriters. Cristina BlackApril 12, 2016fashion copywriting, transparent brands, let's just be real
All you really need to know about SEO content, you learned in grade school. Cristina BlackMarch 14, 2016fashion copywriting, fashion marketing, question asking
The elements of a style guide, the most valuable document you'll ever create. Cristina BlackJanuary 3, 2016fashion copywriting, fashion marketing, brand voice strategy, brand content
Fashion eCommerce copy clichés that need to die. Cristina BlackSeptember 30, 2015fashion copywriting, fashion marketing, brand voice strategy, brand content
Often overlooked copy considerations that really do matter. Cristina BlackSeptember 16, 2015fashion copywriting, fashion marketing, brand voice strategy, brand content, grammar
The summery lexicon of the California cool girl. Cristina BlackJuly 20, 2015fashion marketing, brand voice strategy, fashion copywriting, california love
Be edgy or die. Cristina BlackMay 26, 2015copywriting, millennials, brand voice strategy, yoga every damn day
