When your client is accused of Satanism for encouraging children to be individuals. Cristina BlackDecember 11, 2018fashion copywriting, children's clothing, 666
Our founder talks to the Glossy+ Podcast about crafting a modern brand voice. Cristina BlackMarch 30, 2018brand voice strategy, fashion marketing, fashion copywriting, emoji strategy
Copywriting is acting, brand voice strategy is screenwriting and your style guide is your script—and no, you don’t always have to follow it. Cristina BlackAugust 1, 2017brand voice strategy, copywriting, ecommerce copywriting, fashion copywriting
Unless your target market is oversensitive idiots, you shouldn't talk to them that way. Cristina BlackJune 19, 2017brand voice strategy, fashion marketing, fashion copywriting, don't be boring af
If you would just shut up and listen, maybe your customers would do your copywriting for you. Cristina BlackJune 4, 2017brand voice strategy, fashion marketing, fashion copywriting, sexy stories, stfu
Copy creeps onto clothing, now in more personal ways. Cristina BlackFebruary 9, 2017copywriting, fashion copywriting
Capturing the unflappable attitude of the New York woman. Cristina BlackJune 6, 2016fashion marketing, brand voice strategy, fashion copywriting, NYC, being cool af
Five copywriting questions asked at Fashion Digital Los Angeles 2016, and the answers. Cristina BlackMay 19, 2016fashion copywriting, fashion marketing, question asking
Six reasons customers fall in love with transparent brands—and their copywriters. Cristina BlackApril 12, 2016fashion copywriting, transparent brands, let's just be real
All you really need to know about SEO content, you learned in grade school. Cristina BlackMarch 14, 2016fashion copywriting, fashion marketing, question asking
The elements of a style guide, the most valuable document you'll ever create. Cristina BlackJanuary 3, 2016fashion copywriting, fashion marketing, brand voice strategy, brand content
Fashion eCommerce copy clichés that need to die. Cristina BlackSeptember 30, 2015fashion copywriting, fashion marketing, brand voice strategy, brand content
Often overlooked copy considerations that really do matter. Cristina BlackSeptember 16, 2015fashion copywriting, fashion marketing, brand voice strategy, brand content, grammar
The summery lexicon of the California cool girl. Cristina BlackJuly 20, 2015fashion marketing, brand voice strategy, fashion copywriting, california love
Tactics for powerful product description. Cristina BlackApril 27, 2015fashion copywriting, fashion marketing, brand voice strategy, brand content, fashion ecommerce, ecommerce copywriting
