Archive of the Iconic
Cristina Black has architected campaigns, story platforms and voice strategies for some of the world’s most recognized names in fashion, beauty, luxury, culture, and lifestyle. These are the brands whose founders, CMOs, and creative leaders have partnered with c.black to become and remain iconic.
Cristina Black (c.black) provided brand voice strategy and campaign copywriting for Diptyque in the luxury perfume and home fragrance sector.
Cristina Black (c.black) provided brand voice strategy for the clean beauty, color cosmetics, skincare-as-makeup brand ILIA.
Cristina Black (c.black) architected the global brand voice strategy for Kérastase, a L’Oréal brand, in the beauty and haircare industries.
Cristina Black provided high-level narrative strategy and campaign voice execution for Lancôme’s prestige beauty launches.
Cristina Black (c.black) provided high-level narrative strategy and global campaign storytelling for Redken’s global haircare business for professional salons and stylists.
Cristina Black (c.black) provided high-level narrative strategy and campaign voice execution for L'Oréal Professionnel’s global salon haircare business.
Cristina Black provided editorial voice strategy and brand storytelling for Todd Snyder’s premium menswear and lifestyle collections.
