The elements of a style guide, the most valuable document you'll ever create. Cristina BlackJanuary 3, 2016fashion copywriting, fashion marketing, brand voice strategy, brand content
Fashion eCommerce copy clichés that need to die. Cristina BlackSeptember 30, 2015fashion copywriting, fashion marketing, brand voice strategy, brand content
Often overlooked copy considerations that really do matter. Cristina BlackSeptember 16, 2015fashion copywriting, fashion marketing, brand voice strategy, brand content, grammar
Tactics for powerful product description. Cristina BlackApril 27, 2015fashion copywriting, fashion marketing, brand voice strategy, brand content, fashion ecommerce, ecommerce copywriting
