You know your beauty brand is amazing. So why isn’t it undeniable to everyone else?
Have you ever tried to write your About Page, and couldn’t figure out what to say?
Are you still chasing a tagline that hits as hard as Nike’s?
Endlessly debating every campaign concept because you can’t agree if it’s on-brand?
The story is the solution.
DON’T JUST BUILD A BEAUTY BRAND, CREATE A BEAUTIFUL BRAND UNIVERSE
Beauty Biz Roundtable Exclusive
C.BLACK CLIENTS
c.black works with brands that want to become and remain iconic.
BE THE NEXT BLOCKBUSTER BEAUTY BRAND TO LEVERAGE THE EPIC POWER OF STORYTELLING
Kérastase
ILIA
Diptyque
Vegamour
The most beautiful brands in the world know exactly what they’re about.
Cate Blanchett for c.black client Giorgio Armani Beauty
What makes Tower28 so LA?
Who told Merit that you have an urgent need to be chic and also no free time?
How does Glossier know exactly what you want to smell like…again?
There are reasons, beyond covetable products, why iconic brands are instantly recognizable and endlessly lovable, how they always say the coolest thing and know what you want before you know you want it.
Every iconic brand is a simple set of emotions, writ large. Like an epic film franchise or literary series, an excellent brand speaks directly to our nature. It organizes our feelings about the human experience into gorgeous themes that make us fall in love again and again. It illuminates for us what we cannot articulate about ourselves. It gives us an outlet, something to identify with, a place to dwell.
