BEAUTY BIZ ROUNDTABLE — 10% OFF ANY SERVICE
BEAUTY BIZ ROUNDTABLE — 10% OFF ANY SERVICE
You know your beauty brand is amazing. So why isn’t it undeniable to everyone else?
Have you ever tried to write your About Page, and couldn’t figure out what to say? Are you still chasing a tagline that hits as hard as Nike’s? Endlessly debating every campaign concept because your team can’t agree on a direction?
THE STORY IS THE SOLUTION
Let’s create an epic storytelling strategy for your brand platform or campaign, one that makes your products irresistible.
Where would you like to start?
There's a way in at every stage.
Whether you need to rebuild the whole story or solve one urgent problem before your next launch, there's a scope for where you are right now.
Sprint services
You have a specific, urgent need
A campaign going to market. A product line expanding. A launch that needs a story with teeth. These focused engagements solve a precise problem in 2–3 weeks.
Foundation work
You're ready to build something that lasts
The full brand platform: story architecture, voice strategy, and the brand bible that anchors everything you do for the next decade. The work iconic brands are built on.
not sure which is right for you?
Reach out and we'll figure it out together →
Mention BBR for 10% off any service · Limited engagements available this quarter
C.BLACK CLIENTS
We work with iconic brands.
The most beautiful brands in the world know exactly what they’re about.
Cate Blanchett for c.black client Giorgio Armani Beauty
What makes Tower28 so LA?
Who told Merit that you have an urgent need to be chic and also no free time?
How does Glossier know exactly what you want to smell like…again?
There are reasons, beyond covetable products, why iconic brands are instantly recognizable and endlessly lovable, how they always say the coolest thing and know what you want before you know you want it.
Every iconic brand is a simple set of emotions, writ large. Like an epic film franchise or literary series, an excellent brand speaks directly to our nature. It organizes our feelings about the human experience into gorgeous themes that make us fall in love again and again. It illuminates for us what we cannot articulate about ourselves. It gives us an outlet, something to identify with, a place to dwell.
Would you like to build an epic brand story that echoes across generations?
The Iconic Brand Story Architecture
An epic brand platform
in three phases.
A competitive audit, a deep dive into your community, and a complete story system — built to last a decade.
Phase 01
Position
- Survey the landscape
- Position the brand
- Write the backstory
Phase 02
Build
- Identify the community
- Build the pillars
- Reveal the heartmark
Phase 03
Crystallize
- Write the manifesto
- Create the tagline
- Write the brand story
