Don’t build a brand. Create a universe.
Every iconic brand is a simple set of emotions, writ large. Like an epic film franchise or literary series, an excellent brand speaks directly to our nature. It organizes our feelings about the human experience into gorgeous themes that make us fall in love again and again. It illuminates for us what we cannot articulate about ourselves. It gives us an outlet, something to identify with, a place to dwell.
We can write a detailed brand saga that has the emotional heft to support many eras and iterations. We’ll create a Big Bang that will reverberate for generations to come, from genesis to revelation and everything in between.
Sample Fees
ICONIC BRAND STORY ARCHITECTURE
A full exposition of the purpose and meaning behind the brand. Scope includes positioning, tag line, purpose, mission, manifesto, brand pillars, community definition and emotional benefit.
$25,000
ICONIC BRAND BIBLE
A bundled service combining Iconic Brand Story Architecture and Iconic Brand Voice Strategy. Scope includes a complete epic brand story, plus a distinctive brand personality, voice strategy, style guide and copywriting project, all codified into an actionable brand bible.
$40,000
CAMPAIGN WRITING
As an add-on to brand work, a campaign to announce the launch of the brand, or introduce the world to its new direction. Scope includes a brilliant central concept, plus supporting creative direction and copywriting to bring it to life.
$15,000 and up
Projects
Brands based on platforms created by c.black
Skylar
Vegamour