Orphéon Nights

BONSOIR, ENCHANTÉE

One way to know when you’ve reached iconic status is if you can get away with referencing your own lore. Bob Dylan did it. Coco Chanel did it. Diptyque, the mythical Parisian fragrance house, has been doing it for decades, mining its own origin stories for fresh treasure, unearthing and remixing the classics. This time, it’s Orphéon Nights, a 2025 campaign that takes fans on a time-traveling voyage to an impossibly chic time and place: a 1960s Paris jazz club.

To magnify the limited-edition release of an iconic Diptyque fragrance, we created the mythical messaging to match the memory of Orphéon, a nightlife haunt just next door to the original Diptyque boutique on Boulevard Saint-Germain, where the brand’s founders would go to lose their minds to cool jazz and hot people. Featuring whiffs of juniper berry and jasmine atop woody notes of cedar and warm tonka bean in a swirl of smoke and powdery vintage makeup, the scent is an homage to Parisian nightlife.

To revere the special glitzy bottle and precious box sets, the campaign immerses clients into a choose-your-own-adventure of a revelrous night, where they select the vibe and go with it.

EXPERIENCE ORPHÉON

BACK TO WORK