Uncommon creative direction, copywriting and voice strategy for fashion, beauty, lifestyle and luxury brands.
 
 
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Let’s make a myth.

Creative direction, stories and voice strategies for outstanding brands in the fashion, beauty, luxury and lifestyle realm.

SEE THE WORK

 
 
 
 
 
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Paris sleeps, Orphéon swings

For the limited-edition release of an iconic fragrance, Diptyque takes you back to Saint-Germain in the 1960s, where a night at a smoky jazz club is all the inspiration you could ever ask for.

 
 
 
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Don’t just build a brand, create a universe.

 

Like a film franchise or epic poem, an excellent brand speaks directly to our nature. It organizes our feelings about the human experience into gorgeous themes that make us fall in love again and again.

SEE HOW IT’S DONE

 
 
 
 

French beauty, the LA way.

California-based brand Jouer cross-pollinates with Parisian culture to achieve the ultimate laid-back chic attitude.

c.black philosophy