Uncommon creative direction, copywriting and voice strategy for fashion, beauty, lifestyle and luxury brands.
 
 
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Let’s make a myth.

Creative direction, stories and voice strategies for outstanding brands in the fashion, beauty, luxury and lifestyle realm.

SEE THE WORK

 
 
 
 
 
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Power talks.

Haircare industry leader Kérastase takes on its biggest challenge yet—closing the confidence gap between men and women—with conversation as its most powerful tool.

 
 
 
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Don’t just build a brand, create a universe.

 

Like a film franchise or epic poem, an excellent brand speaks directly to our nature. It organizes our feelings about the human experience into gorgeous themes that make us fall in love again and again.

SEE HOW IT’S DONE

 
 
 
 

French beauty, the LA way.

California-based brand Jouer cross-pollinates with Parisian culture to achieve the ultimate laid-back chic attitude.

c.black philosophy