Zvelle
WALK HOW YOU WANT
In the world of Zvelle, all cultures are relevant. The independent luxury women’s shoe and handbag brand champions the idea of “global citizenry.” More than just business class flights and five-star hotel rooms, it’s the attitude of a certain kind of woman with a story in her step.
Zvelle asked us to create a brand voice concept and attendant campaign that would capture the iconic energy of a woman making her way through the world on her own terms—with the finest accessories, of course. We noticed there is an infinite number of individual “walks” on sidewalks, on city streets, in office buildings, universities, cafés and airports. Each woman has her own. No two are quite alike.
The concept led to the “Walk How You Want” campaign, a slogan that speaks to women’s empowerment in a mature, matter-of-fact way. We provided a manifesto to set the tone, and copy for every page of the web site, including the home of the brand’s fabulous “In Conversation” series, where it highlights non-famous women who are nonetheless extraordinary in their insistence on doing things differently.
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