Redken Symposium — The Offer
The Iconic
Salon Story
A two-week brand story intensive for salon owners who crave brand clarity.
Positioning Statement
A clear articulation of who you are, who you're for, and why you're worth choosing.
Core Line
1–2 ownable, memorable options usable everywhere — your salon's mantra.
Message Pillars
3–5 key ideas that define the brand, written for real use in marketing.
Voice Direction
Tone guidance and consistency. Do's and don'ts.
Applied Copy
2 touchpoints chosen based on impact: social bio line, about paragraph, or homepage headline.
Investment
$5,000
Limited to 8–10 salons.
Application-based.
Starting July 6 · Applications open now
Here's how it works.
You'll fill out a deep-dive questionnaire, then we'll spend 30 minutes together on a call. I ask, I listen, I drill down.
Then I disappear for a week and build.
You'll receive a polished deck with everything you need: your positioning statement, your tag line, your message pillars, your voice direction, and your applied copy. We refine it together through one focused round of revisions until it's exactly right.
Two weeks start to finish. Yours for good.