Why are some salons fully booked,
but others aren’t?
The difference isn’t just talent, it’s clarity.
Struggling salons have a generic vibe that tries to appeal to everyone.
Successful salons have a clear personality that attracts the ideal client.
The story is the secret.
Create a strong brand story that makes your salon the ONLY CHOICE for the client you want.
STARTING JULY 6
APPLICATIONS OPEN NOW
Hi, I’m Cristina Black.
I’m a brand strategist, creative director, and copywriter. As a longtime collaborator with L’Oréal haircare brands like Kérastase and Redken, I’ve spent years crafting brand platforms and voices for the professional hair industry.
I’ll be sharing my methodology for salon brand story strategy exclusively for salon owners and independent stylists at the REDKEN SYMPOSIUM BUSINESS FORUM in Las Vegas, June 13-15.
Trusted by brands shaping culture in fashion, beauty, luxury, and lifestyle.
