Pam & Gela
IT’S A NEW MOOD
Juicy Couture founders Pam Skaist-Levy and Gela Nash-Taylor wanted the online home of their new namesake brand PAM & GELA to speak to shoppers the way they would. From homepage headlines to the tiny details of product description and service copy, Pam and Gela shine through in clipped slogans and girl talk.