Codify the soul. Govern the vibe.
Let’s move beyond assets and into a detailed code of actionable directives that ensure your brand stays epically distinctive through every era and iteration.
METHODOLOGY
Three Steps to Brand Clarity
PHASE 1: SURVEY & POSITION
We perform a competitive audit to arrive at a strategic positioning and clear raison d’etre.
PHASE 2: BUILD & DEFINE
We identify our audience, then define the emotional connection between them and the brand, using pillars that will echo throughout its existence.
PHASE 3: CODIFY & TRAIN
We create foundational story elements that express the brand values and purpose for 5-10 years or more.
Choose your pathway…
INDIVIDUAL SOLUTIONS
Select one of these two pillars to strengthen your brand’s presence and resonance.
The Iconic Brand Story Architecture
A detailed brand saga that has the emotional heft to support many eras and iterations. We’ll create a Big Bang that will reverberate for generations to come, from genesis to revelation and everything in between.
$25,000
The Iconic Brand Voice Strategy
Drill down into your brand values, analyze your target audience and evaluate your business goals to formulate an ownable lexicon that befits both your philosophical foundation and your vision for the future.
$25,000
THE TOTAL PACKAGE
For brands that intend to stand the test of time. Select this bundled solution to build a single epic operating system.
The Iconic Brand Bible
A powerful brand saga and voice strategy in one beautiful package,
working in synergy to support everything the brand does through many eras and iterations.
$40,000
The Brand Saga Audit
FIVE QUESTIONS TO DETERMINE IF YOUR BRAND HAS A SOUL, AND NOT JUST A LOGO
Is your brand a noun or a verb?
A brand is not a product or a color. It is a kinetic force that must do something to someone—cause a change or call up a feeling. What specific insight are you trying to provoke?
Does your brand know its "heartmark"?
Without clear intentions around which emotions your brand wants to arouse in its community, you face the uphill battle that comes with selling, rather than serving.
Are you marketing to spreadsheets or a human beings?
Defining a community has little to do with demographics and everything to do with psychography and raw desire.
Does your brand have a code for how it speaks, or an abstract notion of “brand voice”?
Iconic brands are instantly recognizable because they use a detailed set of actionable directives to ensure their voice is on point every single time they communicate.
Is your current campaign a "Big Bang" or a whimper?
A campaign should be the latest dramatic iteration of your long-running saga—the current chapter of goings-on—not a random departure from your heritage.