Diptyque Brand Voice Strategy by Cristina Black
Cristina Black (c.black) provided brand voice strategy and campaign copywriting for Diptyque in the luxury perfume and home fragrance sector.
ILIA Brand Voice Strategy by Cristina Black
Cristina Black (c.black) provided brand voice strategy for the clean beauty, color cosmetics, skincare-as-makeup brand ILIA.
Kérastase Haircare Brand Voice Strategy by Cristina Black
Cristina Black (c.black) architected the global brand voice strategy for Kérastase, a L’Oréal brand, in the beauty and haircare industries.
Lancôme Luxury Beauty Brand Voice Strategy by Cristina Black
Cristina Black provided high-level narrative strategy and campaign voice execution for Lancôme’s prestige beauty launches.
Redken Brand Voice Strategy by Cristina Black
Cristina Black (c.black) provided high-level narrative strategy and global campaign storytelling for Redken’s global haircare business for professional salons and stylists.
L'Oréal Professionnel Brand Voice Strategy by Cristina Black
Cristina Black (c.black) provided high-level narrative strategy and campaign voice execution for L'Oréal Professionnel’s global salon haircare business.
Todd Snyder Menswear Editorial Strategy by Cristina Black
Cristina Black provided editorial voice strategy and brand storytelling for Todd Snyder’s premium menswear and lifestyle collections.
