Kicksnation
THREE PAIRS. ZERO FRICTION.
Going to the mall sucks. That’s the pain point solved by Kicksnation, the only online styling service focused on the modern sneaker wardrobe. It’s simple, you log on to the site and take a short quiz. In a few days, you get a curated box of three pairs of sneaks picked just for you. You try them on at home and decide which ones you want to keep and wear out in the world. What you don’t want, you send back. It’s not a subscription model, so you just request a new sneakerbox™ whenever you need a re-up. It’s like having a mini shoe boutique sent to your door.
To introduce the concept to the right audience, we created a brand voice that lives comfortably in the urban-cool world without veering into hypebeast territory or DTC basic land. The tone is easy peasy, with the refreshing air of a friend who’s at least one shade cooler than you, but nice enough to give you some elevated recs that save you from going down a Zappos hole.
TRY KICKSNATION
