THE ICONIC
Campaign Narrative Sprint
A focused strategic story structure to define the thesis, mantra and message hierarchy behind your next campaign or launch.
Without a thesis, it’s just content.
Creative can be beautiful. Media can be funded. But without a clear emotional center, a campaign drifts.
Many campaigns falter not because of execution, but because the central idea lacks clarity and hierarchy.
Before creative is built and budgets are deployed, the narrative spine must be strong.
COMMON SIGNALS YOU MAY NEED TO TIGHTEN YOUR CAMPAIGN NARRATIVE
Messaging feels interchangeable
Taglines don’t scale beyond a single asset
Campaign energy doesn’t ladder to brand positioning
Product benefits overpower the emotional core
Internal teams interpret the message differently
If one or more of these signals is showing up in your brand, or you want to avoid the costs of a loosely conceived campaign
it’s worth a conversation about how to tighten your message.
Campaign without compromise.
We define the thesis, structure and message hierarchy that allow a launch to feel singular, scalable, and unmistakably aligned with the brand.
We’ll identify a narrative hook and build a system that ensures it will reverberate across platforms.
We create a campaign concept, then tell the story in a universal way, in a few undeniable words. Suddenly, it all makes sense, everywhere it shows up.
This scope includes:
Central campaign concept
Core line / mantra
Supporting message system
Hierarchy framework
Tonal guardrails
Alignment brief for creative teams
TIMELINE: 2-3 weeks INVESTMENT: $10,000
