THE ICONIC
Brand Extension Strategy
Strategic guidance for product line expansion, new formats and portfolio growth, without eroding brand hierarchy or prestige.
Before you expand, protect the brand.
When brands launch new offerings, they often assume the product is the risk.
But the real risk is narrative fracture.
How does a brand grow its reach without undermining its emotional appeal, alienating its core community, or cannabilizing its existing product lines?
If one or more of these signals is showing up in your brand, or you want to avoid the costs of misaligned product story structures,
it’s worth a conversation about how to expand strategically.
Expansion Without Erosion
We establish the strategic framework that allows product line expansion without cannibalization, confusion or prestige collapse.
Iconic Brand Extension Strategy builds structural reinforcement to ensure the product extension upholds overall brand integrity.
Within a specialized, focused scope, we:
Clarify positioning across tiers and formats
Define narrative guardrails
Protect hierarchy and price ladder logic
Establish naming conventions
Create a clean articulation system for expansion
Align campaign messaging with long-term architecture
TIMELINE: 2 Weeks INVESTMENT: $12,500
For brand leaders who insist on growth without compromise.
The Iconic Brand Extension Strategy is designed for:
Founder-led brands entering their next chapter
Prestige brands adding lower-priced formats
Beauty brands launching into retail
Heritage brands modernizing
VC-backed brands expanding SKU count rapidly
Protect what makes you iconic.
If your brand is entering a new format, category or price tier, let’s ensure your story architecture evolves with intention.
Limited engagements are available each quarter.
Start with a brief exploratory call to assess alignment.