https://c.black/client-list daily 0.75 2026-03-02 https://c.black/print-publications daily 0.75 2020-10-19 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620751403921-W9XBQJWV1K3OPEBBL1NF/wallpaper-tone2.jpg Print Publications https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1539032934239-GMHHWENMOQTYTEGI77Q1/bird-project1.jpg Print Publications The Bird in Hand Winery book, in collaboration with Assouline Publishing. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1539033416210-X0U0ZXH1597NQ7IZAQEQ/blowdry.jpg Print Publications - Kérastase Book of Blowdry To promote the excellent styling balm L'Incroyable Blowdry, we crafted copy for a 140-page illustrated print book celebrating the transformational power of different blowdry techniques, to amuse and inspire clients in salons around the world. Featuring 10 style archetypes and 40 tutorials, the exquisite print creation captures the expressive power of hair, beautifully. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1539033288039-1OQ3XXKAYRMKJ4ND40DQ/everlane.jpg Print Publications - Everlane City Guide When luxury basics brand Everlane launched the local-focused "Transparent City" campaign, we stepped in to provide content for a pullout guide with a detailed editorial look at Chicago's best places to eat, drink and be cultured, curated by fans of Everlane. An extension of the brand's promise of radical transparency, the campaign championed the vibrant business communities in some of America's favorite towns. https://c.black/seo-power-pages daily 0.75 2021-07-09 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620236432110-0IK43F668FJV8VE9TJVR/black-plain.jpg SEO Power Pages https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620751441571-6JA5OAR0Z9KJC23IKTYF/wallpaper-tone2.jpg SEO Power Pages https://c.black/explorative-brand-consulting daily 0.75 2023-01-03 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620751739486-VD32L8FE7ETYGUO07U7G/wallpaper-tone2.jpg Explorative Brand Consulting https://c.black/contact daily 0.75 2026-03-01 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620232000701-3A724DYFLX0CUKAAH2BA/contact-hand.png Contact https://c.black/services daily 0.75 2026-02-28 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1350e77b-ea0c-4fff-8ce1-6b4a8b7cda28/cblackcontent-3.jpg Services https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1624999214946-WFJVM11CTV8XA90KM08Q/cblackcontent-146.JPG Services - Featured Service: Iconic Brand Voice Strategy Join beloved brands like ILIA, Kérastase and Armani Beauty in completing the c.black program that helps fashion, beauty and luxury brands achieve and maintain iconic status. I’ll create a distinctive voice for your brand, solve your most pressing copywriting project, and provide you with an actionable style guide that ensures you show up the same way, on every platform, every time, no matter what you need to get across. $25,000 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1625004319863-ZNNM87TXKN13Q6BI2SE1/Cristina_5264.jpg Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://c.black/iconic-brand-voice-strategy daily 0.75 2024-06-06 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620234053754-E3MEOFL6TTO2WLP2VS0B/black-plain.jpg Iconic Brand Voice Strategy https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620742656094-T2OSVQYEQ0FCVW3Y0FLT/wallpaper-tone2.jpg Iconic Brand Voice Strategy https://c.black/about-1 daily 0.75 2026-03-01 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538598572237-YNFXVQO5J78CPXW69NZH/black-2.jpg About https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/df83712b-cd9d-4f64-8293-375442b35906/Cristina_5292.jpg About https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1619710840400-327YNBSXN279VYMNOLQP/about-crest2.jpg About https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538509476169-GXPJI0HZ3WTDMXOFLWCB/rabbit.jpg About https://c.black/home daily 1.0 2026-03-20 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620231476676-EZ59TPJTCKRKME0J1KSO/wallpaper-2.jpg Cristina Black | Luxury Brand Strategist & Founder of C. Black https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620231801474-UHBMHZ2GV14EB13768B1/05232018_cblackcontent_RAW-345.jpg Cristina Black | Luxury Brand Strategist & Founder of C. Black https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/41d01b5b-0d4f-416f-a92d-c82f82bcafbd/Screenshot+2026-02-22+at+2.57.58%E2%80%AFPM.png Cristina Black | Luxury Brand Strategist & Founder of C. Black https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620231568793-PO6D9DKBOGPLBYISAWYB/new-logo-white.png Cristina Black | Luxury Brand Strategist & Founder of C. Black https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1746232555882-Q4A6KBC12U00QVEXZ57F/Screenshot+2025-05-02+at+5.35.39%E2%80%AFPM.png Cristina Black | Luxury Brand Strategist & Founder of C. Black https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/ada47367-88c2-4d8e-86f3-069ec1fde600/Armani_Beauty_logo.png Cristina Black | Luxury Brand Strategist & Founder of C. Black https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/aded7595-1151-4c18-b6b5-24afc10034b9/Lancome-logo.png Cristina Black | Luxury Brand Strategist & Founder of C. Black https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/2af55385-9118-4b80-b9a7-55b7c2d7b135/Kerastase_Ke%CC%81rastase_logo_logotype.png Cristina Black | Luxury Brand Strategist & Founder of C. Black https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1746232253423-USX4FCQGW9QH9TBP73QW/LAWLESS_Beauty_Logo.jpg Cristina Black | Luxury Brand Strategist & Founder of C. Black https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708650222973-JLQG1BRZRUJWD6KM0808/7.png Cristina Black | Luxury Brand Strategist & Founder of C. Black https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708651340163-WJHE2T2L3PNUETOBGXWK/4.png Cristina Black | Luxury Brand Strategist & Founder of C. Black https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708651339212-BIQ6A4IH4LTNYG9HGZC8/1.png Cristina Black | Luxury Brand Strategist & Founder of C. Black https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708651341048-TJBKO2SNPRXHYEFTEW0N/6.png Cristina Black | Luxury Brand Strategist & Founder of C. Black https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708651339275-XISR8YXCMWJBLXPMJREQ/2.png Cristina Black | Luxury Brand Strategist & Founder of C. Black https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/65c10923-8150-4429-bfe6-9d7ad502efcb/ORPHE%CC%81ON_2025_VISUEL_SECONDAIRE_MULTI-PRODUITS_GAMME-ORPHE%CC%81ON-LIMITED-EDITION_RVB_16x9_4080x2295_DIPTYQUE__1_.jpeg Cristina Black | Luxury Brand Strategist & Founder of C. Black - Paris sleeps, Orphéon swings For the limited-edition release of an iconic fragrance, Diptyque takes you back to Saint-Germain in the 1960s, where a night at a smoky jazz club is all the inspiration you could ever ask for. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/fc048544-233e-43ce-8f23-9adef3292136/Screenshot+2023-10-20+at+5.11.41+PM.png Cristina Black | Luxury Brand Strategist & Founder of C. Black - French beauty, the LA way. California-based brand Jouer cross-pollinates with Parisian culture to achieve the ultimate laid-back chic attitude. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/f73a7bc3-4a30-4bb4-9974-7749efbf9c43/Screenshot+2026-03-17+at+6.37.54%E2%80%AFPM.png Cristina Black | Luxury Brand Strategist & Founder of C. Black - Speaking at Redken Symposium This June, I’ll be presenting at Redken Symposium for a room of 750+ salon owners on what it takes to build a brand that stands out in a saturated market. I’ll be sharing a framework for defining what makes a salon truly distinctive, and how to express it in a way that attracts the right clients. Following the session, I’ll be opening a limited opportunity for a small group of salon owners to work with me directly. Details to come. https://c.black/philosophy daily 0.75 2026-02-23 https://c.black/philosophy/2024/10/7/its-the-story-stupid monthly 0.5 2024-10-07 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1728335476817-CE10MG875IFCIUT02WV6/giphy-ezgif.com-webp-to-gif-converter.gif Philosophy - It's the story, stupid. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://c.black/philosophy/2024/9/11/do-you-know-what-your-brand-is monthly 0.5 2024-09-11 https://c.black/philosophy/2024/9/5/what-to-do-about-trends-the-opposite monthly 0.5 2024-09-05 https://c.black/philosophy/2024/8/29/two-words-i-never-use-when-building-a-brand-platform monthly 0.5 2024-08-29 https://c.black/philosophy/2024/8/26/the-cosmic-way-to-give-your-brand-a-vibe monthly 0.5 2024-09-05 https://c.black/philosophy/2024/8/16/two-things-a-brand-tagline-is-not monthly 0.5 2024-09-05 https://c.black/philosophy/2024/8/16/products-are-an-expression-of-brand-not-the-other-way-around monthly 0.5 2024-09-05 https://c.black/philosophy/2024/8/16/how-i-wrote-ilias-about-page monthly 0.5 2024-08-16 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/c4ae2bf2-940b-4b02-882f-f3214dbd37ff/Screenshot+2024-08-16+at+3.53.09%E2%80%AFPM.png Philosophy - About ILIA's About Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://c.black/philosophy/2024/8/16/what-chucks-amp-pearls-can-teach-us-about-brand monthly 0.5 2024-08-16 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/4a0facf2-5676-4151-a8f6-b09ed2bfbe86/kamala.jpg Philosophy - What Chucks & Pearls Can Teach Us About Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://c.black/philosophy/2023/4/11/the-problem-with-genderless-beauty monthly 0.5 2023-08-16 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/66ac6265-fe19-4fc0-9f01-2ce06b830853/Screenshot+2023-04-11+at+10.15.23+AM.png Philosophy - The Problem With Genderless Beauty - Make it stand out LE DOMAINE Artfully carved wood = safe for men. https://c.black/philosophy/2023/4/10/the-voice monthly 0.5 2023-04-11 https://c.black/philosophy/2023/3/27/the-motto-the-epic-mini-poem-known-as-the-tagline-is-a-foundation-for-and-explainer-of-everything-a-brand-does monthly 0.5 2023-04-11 https://c.black/philosophy/the-name monthly 0.5 2023-03-27 https://c.black/philosophy/the-community monthly 0.5 2023-03-27 https://c.black/philosophy/the-culture monthly 0.5 2023-03-27 https://c.black/philosophy/2023/1/6/the-epiphany monthly 0.5 2024-09-05 https://c.black/philosophy/2022/11/29/the-purpose monthly 0.5 2024-09-05 https://c.black/philosophy/2022/11/29/the-position monthly 0.5 2023-03-27 https://c.black/philosophy/2022/10/25/the-landscape monthly 0.5 2023-04-11 https://c.black/philosophy/the-genesis monthly 0.5 2025-06-05 https://c.black/philosophy/2020/11/29/what-to-get-everyone-when-everyones-had-the-worst-year-ever monthly 0.5 2022-10-21 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1606761082725-H6NXXXMDMXF3LYCG78DX/cblackcontent-108.JPG Philosophy - The 2020 Holiday Gift Guide, or what to get everyone when everyone’s had the worst year ever. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1606690991630-NM3PL2FO3RKSZW9YACAX/Screen%2BShot%2B2020-11-29%2Bat%2B3.01.14%2BPM.jpg Philosophy - The 2020 Holiday Gift Guide, or what to get everyone when everyone’s had the worst year ever. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1606691904426-SRYDMNI738GAR9F76ZZP/Screen+Shot+2020-11-29+at+3.18.02+PM.png Philosophy - The 2020 Holiday Gift Guide, or what to get everyone when everyone’s had the worst year ever. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1606693482312-DQMN5DWT8KNN2LZDDPE6/Screen+Shot+2020-11-29+at+11.46.44+AM.png Philosophy - The 2020 Holiday Gift Guide, or what to get everyone when everyone’s had the worst year ever. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1606700605533-00GHAAHAI7I8VZTT4KFQ/Screen+Shot+2020-11-29+at+11.29.40+AM.png Philosophy - The 2020 Holiday Gift Guide, or what to get everyone when everyone’s had the worst year ever. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1606772584983-XCN7ZRSZJO4VYWUENSXY/Screen+Shot+2020-11-30+at+1.42.46+PM.png Philosophy - The 2020 Holiday Gift Guide, or what to get everyone when everyone’s had the worst year ever. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1606690605907-OUR2GQKT4QQC9CS1C59B/NU2834BL-9.jpg Philosophy - The 2020 Holiday Gift Guide, or what to get everyone when everyone’s had the worst year ever. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1606692817149-UCA8XXENP53I5U0AGKA4/kerastase-nutritive-luxury-gift-set-for-intensely-nourished-hair.jpg Philosophy - The 2020 Holiday Gift Guide, or what to get everyone when everyone’s had the worst year ever. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1606693890980-K3TUCBCVM7KDJ2FLUERS/Screen+Shot+2020-11-29+at+3.51.15+PM.png Philosophy - The 2020 Holiday Gift Guide, or what to get everyone when everyone’s had the worst year ever. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1606700036129-4853ILV9YKXKSW825ZW0/Screen+Shot+2020-11-29+at+5.33.35+PM.png Philosophy - The 2020 Holiday Gift Guide, or what to get everyone when everyone’s had the worst year ever. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1606759620715-V757PMVR386AGHJTSRX0/Screen+Shot+2020-11-29+at+12.02.29+PM.png Philosophy - The 2020 Holiday Gift Guide, or what to get everyone when everyone’s had the worst year ever. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1606773612132-9DIIWLEF4HFG5FXPMQ4T/Screen+Shot+2020-11-30+at+2.00.02+PM.png Philosophy - The 2020 Holiday Gift Guide, or what to get everyone when everyone’s had the worst year ever. https://c.black/philosophy/wisdom-on-working-from-home-from-one-who-knows monthly 0.5 2021-06-23 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1585171450186-Z7KAGPQI1Y9EZYJVR2GI/cblackcontent-18.JPG Philosophy - Wisdom on working from home, from one who knows. #cbchq https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1585170965450-VE37SZT8FRXM73VOC22A/giphy-3.gif Philosophy - Wisdom on working from home, from one who knows. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1585585749717-UGPU0N8XTUGZ8T2NSAAY/giphy-4.gif Philosophy - Wisdom on working from home, from one who knows. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1585170783470-NMZM2FGZ2FH97LV1Y3LA/giphy-1.gif Philosophy - Wisdom on working from home, from one who knows. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1585170600361-QDUYBPGAPBHPEJDBCILR/giphy.gif Philosophy - Wisdom on working from home, from one who knows. https://c.black/philosophy/2019/12/18/the-end-of-an-era monthly 0.5 2021-05-07 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1576692917400-YK6KLXJYVPDDK46Y3J6J/CBC+Holiday+Card+2019+%281%29.png Philosophy - The end of an era. https://c.black/philosophy/how-not-to-name-your-brand monthly 0.5 2022-10-21 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1570989574266-S69W4CWY8KATY1Y69UVA/giphy.gif Philosophy - How not to name your brand. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1570988944921-OGKAZ6J12HN43FNJTR0Y/giphy-1.gif Philosophy - How not to name your brand. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1571018052220-V1LSQX1WDLWX5HR069H9/giphy-4.gif Philosophy - How not to name your brand. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1570988531863-6ZDZWHVBL583GQLMARZM/giphy-5.gif Philosophy - How not to name your brand. https://c.black/philosophy/the-case-against-toning-it-down monthly 0.5 2023-03-09 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1558397451668-8MH889DQC61WR3QQX62C/giphy-6.gif Philosophy - The case against toning it down. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1558396926104-JAZQN2FJD1TOFSVS8VLN/giphy-2.gif Philosophy - The case against toning it down. https://c.black/philosophy/have-your-best-summer-hair-ever monthly 0.5 2019-10-14 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1557251925652-3IWS0RCVIPL7UMI5V3Y3/5-summer-hair-myth-Soleil-Article-cover-Kerastase.jpg Philosophy - Have your best summer (hair) ever. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1557252395626-V7A9GJ7VECGCB56WGY5C/soleil-sun-protection-hair-care-soleil-benefit.jpg Philosophy - Have your best summer (hair) ever. FOR MERMAIDS ONLY Huile Sirène, the new hero product of the Soleil range, is a texturizing hybrid wave spray/hair oil, perfect for après swim. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1557254998490-BQY2MYCYR7R1FIPLLHUD/IMG_7827_400x.jpg Philosophy - Have your best summer (hair) ever. BUTT IT’S SUMMER The Billie One-Piece, from Hanalei Reponty’s sustainable swimwear line Abysse, stays bare in the back. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1557251806150-Q7WRTF2X2DNGQT5WD0I2/Soleil19_HomepageTile_notype-1.jpg Philosophy - Have your best summer (hair) ever. https://c.black/philosophy/bunnies-arent-here-for-your-entertainment monthly 0.5 2021-06-23 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1555463969134-J11JH0LYT4L62XQ2FO54/cblackcontent-114.JPG Philosophy - Bunnies aren't here for your entertainment. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1555464043576-1ES32J8MWKGKB7A5ATE4/05232018_cblackcontent_RAW-377.jpg Philosophy - Bunnies aren't here for your entertainment. Lover, Venus and me. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1555464154146-501HL37DER5VPGG1B2CR/IMG_0389.jpg Philosophy - Bunnies aren't here for your entertainment. R.I.P. Ronaldo 2004-2018 https://c.black/philosophy/2019/3/5/luke-perry-and-the-hotness-of-deepness monthly 0.5 2019-05-07 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1551828579762-AGG38S3D2Y67UERAR9O0/Screen+Shot+2019-03-05+at+3.29.08+PM.png Philosophy - Luke Perry and the beauty of deepness. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1551834281994-B57N91E3FL4QFOJ6IHRD/Screen+Shot+2019-03-05+at+5.04.06+PM.png Philosophy - Luke Perry and the beauty of deepness. Revlon’s “Live Boldly” campaign. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1551834681515-8RAQSZ7UJD6GRBQ8KA5P/28-aoc-skin-routine.nocrop.w710.h2147483647.jpg Philosophy - Luke Perry and the beauty of deepness. AOC’s beauty secrets. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1551828742510-R1HYXRTT0WES4SVJH8L0/giphy.gif Philosophy - Luke Perry and the beauty of deepness. https://c.black/philosophy/blondes-have-more-fun-hair-products monthly 0.5 2019-01-22 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1547598884791-G9AX8GPL3PEBURVOSTU4/Image-1.jpeg Philosophy - Blondes have more fun hair products. https://c.black/philosophy/as-long-as-money-is-a-story-shopping-is-spiritual monthly 0.5 2018-12-12 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1539890616354-J8K7OW0UQCZF4NJ6LXFA/cblackcontent-87.jpg Philosophy - As long as money is a story, shopping is spiritual. I bought this Rachel Comey dress and Cartier belt after much consideration. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1539890922496-H4GBY3OFFHDRYE69WIOP/cblackcontent-157.jpg Philosophy - As long as money is a story, shopping is spiritual. For a price, a pair of Givenchy shoes will let you walk through your own life in high glamour. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1539891015597-KVUQK315LB71A0SLOT8N/cblackcontent-149.jpg Philosophy - As long as money is a story, shopping is spiritual. 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The sign-off post ending a recent series of Glossier Instagram Stories. https://c.black/philosophy/glossy-podcast monthly 0.5 2021-05-07 https://c.black/philosophy/seven-things-a-fashion-attorney-told-us-about-choosing-the-perfect-brand-name monthly 0.5 2021-05-07 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1539896332954-N6XN50S8HEZULT45GB7R/IMG_9185.jpg Philosophy - Seven things a fashion attorney told us about choosing the perfect brand name. 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Kathleen Hanna, queen of you-do-you. https://c.black/philosophy/the-losing-lexicon-of-the-basification-of-fashion monthly 0.5 2019-05-20 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1539036340199-TJQB4FT0GNM8TTHJ2HCN/Screen%2BShot%2B2017-10-19%2Bat%2B12.13.42%2BPM.png Philosophy - The losing lexicon of the basification of fashion. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1539036368553-V6BWUODHM0Z5TNEQYH1I/730_1_111722.jpg Philosophy - The losing lexicon of the basification of fashion. The opposite of easy. https://c.black/philosophy/how-not-to-ruin-fall-fashion-with-bad-ecommerce-copywriting monthly 0.5 2021-05-07 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1539898506008-ZISFKJXOUEL2F8270ZP5/static1.squarespace-1.jpg Philosophy - How to not ruin fall fashion with bad eCommerce copywriting. 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RachelRoy.com https://c.black/philosophy/five-copywriting-questions-asked-at-fashion-digital-los-angeles-and-the-answers monthly 0.5 2018-10-23 https://c.black/philosophy/six-reasons-customers-fall-in-love-with-transparent-brandsand-their-copywriters monthly 0.5 2019-05-20 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1558373126478-FXCIQW6VZ502IB1EI52X/giphy-3.gif Philosophy - Six reasons customers fall in love with transparent brands—and their copywriters. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1558373264203-8J5FF7AOMJENW2X0E5XL/giphy-4.gif Philosophy - Six reasons customers fall in love with transparent brands—and their copywriters. https://c.black/philosophy/all-you-really-need-to-know-about-seo-content-you-learned-in-grade-school monthly 0.5 2018-10-23 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540338396007-R6PVWA8XTVU9BX2R9RPJ/static1.squarespace-2.jpg Philosophy - All you really need to know about SEO content, you learned in grade school. https://c.black/philosophy/the-elements-of-a-style-guide-the-most-valuable-document-youll-ever-create monthly 0.5 2018-10-24 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540338876463-E9V5RO674R32M9W8MQY6/static1.squarespace-3.jpg Philosophy - The elements of a style guide, the most valuable document you'll ever create. https://c.black/philosophy/fashion-ecommerce-cliches-that-need-to-die monthly 0.5 2018-10-24 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540339258787-6Y0N0DSZ8T4XFEN4UQ70/static1.squarespace-4.jpg Philosophy - Fashion eCommerce copy clichés that need to die. https://c.black/philosophy/often-overlooked-copy-considerations-that-really-do-matter monthly 0.5 2018-10-24 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540339802654-T9W6710TAYG8E349AFOP/shirtless+hi.jpg Philosophy - Often overlooked copy considerations that really do matter. https://c.black/philosophy/the-five-pillars-of-luxury-copywriting-in-the-digital-age monthly 0.5 2018-10-22 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540247973052-R3NE24DB4YX4YCQT91DT/32.jpg Philosophy - The five pillars of luxury copywriting in the digital age. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540248237516-M5ET8PTNNB8KHU2GWPYB/37cbf49d12a68a00b34ffd88886513fd.jpg Philosophy - The five pillars of luxury copywriting in the digital age. belstaff.com https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540248332151-F1D8T0UGGLMORZE4SCH1/violetgrey.png Philosophy - The five pillars of luxury copywriting in the digital age. violetgrey.com https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540248386962-6B7CA68C2HD0ZT4WQ92S/faena.png Philosophy - The five pillars of luxury copywriting in the digital age. faena.com https://c.black/philosophy/the-summery-lexicon-of-the-california-cool-girl monthly 0.5 2018-10-22 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540244384822-4KT13UY89LS3WZM17TC1/static1.squarespace-6.jpg Philosophy - The summery lexicon of the California cool girl. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540244686695-34VATJ8HOT9E8HH38ADN/1424889851_zoe-kravitz-ocean-drive-zoom.jpg Philosophy - The summery lexicon of the California cool girl. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540244741449-IXMTJS4ZRIOEF5YQNN88/static1.squarespace-8.jpg Philosophy - The summery lexicon of the California cool girl. UmaKjewelry.com https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540244859485-CH0WING731FGT63B1QEH/e6a27553.jpg Philosophy - The summery lexicon of the California cool girl. Haim https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540244780796-WEEXNRPBULYBWGWSZ8PZ/Screen%2BShot%2B2015-07-18%2Bat%2B1.16.25%2BPM.png Philosophy - The summery lexicon of the California cool girl. Billabong.com https://c.black/philosophy/be-edgy-or-die monthly 0.5 2021-06-23 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1558372046457-90Q32K0N11M4AOUR7R7Y/image-asset.jpeg Philosophy - Be edgy or die. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1558371442277-72F8LH8YP4M7XF8RYPFE/giphy.gif Philosophy - Be edgy or die. https://c.black/philosophy/tactics-for-powerful-product-description monthly 0.5 2018-10-24 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540340297001-K33BDGCER5RZ3ASPAHM4/static1.squarespace-5.jpg Philosophy - Tactics for powerful product description. pamandgela.com https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540340579396-JR6GNP5ARCC5IT6X6SNZ/Screen+Shot+2018-10-23+at+5.22.35+PM.png Philosophy - Tactics for powerful product description. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540340597181-3TOPSEF1BOE6YHZRY529/Screen+Shot+2018-10-23+at+5.22.22+PM.png Philosophy - Tactics for powerful product description. nununuworld.com https://c.black/philosophy/category/cblackphilosophy monthly 0.5 https://c.black/philosophy/category/Brand+Platform monthly 0.5 https://c.black/philosophy/tag/blonde+bitches monthly 0.5 https://c.black/philosophy/tag/ecommerce+copywriting monthly 0.5 https://c.black/philosophy/tag/competitive+audit monthly 0.5 https://c.black/philosophy/tag/instagram monthly 0.5 https://c.black/philosophy/tag/that+not-so-fresh+feeling monthly 0.5 https://c.black/philosophy/tag/Tom%27s monthly 0.5 https://c.black/philosophy/tag/soccer+moms+aren%27t+real monthly 0.5 https://c.black/philosophy/tag/fashion+marketing monthly 0.5 https://c.black/philosophy/tag/grammar monthly 0.5 https://c.black/philosophy/tag/mission+statement monthly 0.5 https://c.black/philosophy/tag/Dylan+McKay+forever monthly 0.5 https://c.black/philosophy/tag/company+culture monthly 0.5 https://c.black/philosophy/tag/brand+story monthly 0.5 https://c.black/philosophy/tag/fashion+law monthly 0.5 https://c.black/philosophy/tag/beauty+copywriting monthly 0.5 https://c.black/philosophy/tag/transparent+brands monthly 0.5 https://c.black/philosophy/tag/brand+positioning monthly 0.5 https://c.black/philosophy/tag/glossier monthly 0.5 https://c.black/philosophy/tag/sexy+stories monthly 0.5 https://c.black/philosophy/tag/put+your+money+where+your+mouth+is monthly 0.5 https://c.black/philosophy/tag/brand+culture monthly 0.5 https://c.black/philosophy/tag/cblackphilosophy monthly 0.5 https://c.black/philosophy/tag/luxury+hair+care monthly 0.5 https://c.black/philosophy/tag/emoji+strategy monthly 0.5 https://c.black/philosophy/tag/brand+purpose monthly 0.5 https://c.black/philosophy/tag/brand+voice+strategy monthly 0.5 https://c.black/philosophy/tag/fashion+ecommerce monthly 0.5 https://c.black/philosophy/tag/don%27t+be+boring+af monthly 0.5 https://c.black/philosophy/tag/brand+philanthropy monthly 0.5 https://c.black/philosophy/tag/rabbits+are+fashion monthly 0.5 https://c.black/philosophy/tag/freelancing monthly 0.5 https://c.black/philosophy/tag/hair+care+copywriting monthly 0.5 https://c.black/philosophy/tag/stfu monthly 0.5 https://c.black/philosophy/tag/fashion+copywriting monthly 0.5 https://c.black/philosophy/tag/stay+the+hell+home monthly 0.5 https://c.black/philosophy/tag/ecommerce+launch monthly 0.5 https://c.black/philosophy/tag/market+research monthly 0.5 https://c.black/philosophy/tag/Just+Do+It monthly 0.5 https://c.black/philosophy/tag/beauty+industry monthly 0.5 https://c.black/philosophy/tag/brand+strategy monthly 0.5 https://c.black/philosophy/tag/millennials monthly 0.5 https://c.black/philosophy/tag/you%27re+doing+it+wrong monthly 0.5 https://c.black/philosophy/tag/Nike monthly 0.5 https://c.black/philosophy/tag/brand+naming monthly 0.5 https://c.black/philosophy/tag/holiday+gifting monthly 0.5 https://c.black/philosophy/tag/working+from+home monthly 0.5 https://c.black/philosophy/tag/yoga+every+damn+day monthly 0.5 https://c.black/philosophy/tag/naming+agency monthly 0.5 https://c.black/philosophy/tag/trademark+law monthly 0.5 https://c.black/philosophy/tag/NYC monthly 0.5 https://c.black/philosophy/tag/let%27s+just+be+real monthly 0.5 https://c.black/philosophy/tag/brand+tagline monthly 0.5 https://c.black/philosophy/tag/trademarks monthly 0.5 https://c.black/philosophy/tag/zuckerberg monthly 0.5 https://c.black/philosophy/tag/Warby+Parker monthly 0.5 https://c.black/philosophy/tag/fashion+attorney monthly 0.5 https://c.black/philosophy/tag/K%C3%A9rastase monthly 0.5 https://c.black/philosophy/tag/being+cool+af monthly 0.5 https://c.black/philosophy/tag/brand+content monthly 0.5 https://c.black/philosophy/tag/beauty+marketing monthly 0.5 https://c.black/philosophy/tag/copywriting monthly 0.5 https://c.black/philosophy/tag/question+asking monthly 0.5 https://c.black/philosophy/tag/beauty+industry+trademarks monthly 0.5 https://c.black/philosophy/tag/california+love monthly 0.5 https://c.black/philosophy/tag/brand+platform+writing monthly 0.5 https://c.black/philosophy/tag/whitespace monthly 0.5 https://c.black/philosophy/tag/iconic+brands monthly 0.5 https://c.black/philosophy/tag/brand+aesthetic monthly 0.5 https://c.black/style-guides daily 0.75 2021-07-09 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620751377728-9TON3QCC8H1EZCP886XW/wallpaper-tone2.jpg Style Guides https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1539032107531-44OFW8K3M5J8C2PF4YOR/cblackcontent-164.JPG Style Guides https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1603143803442-YP8F6QOOYQNWSMP7JVH6/Screen%252BShot%252B2020-10-19%252Bat%252B2.35.21%252BPM.jpg Style Guides - Hudson Jeans https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1603143833323-TZQG81JT1YGAMKV20V4O/Cate%2BBlanchett%2Bfor%2BArmani%2BBeauty Style Guides - Armani Beauty https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1539032460302-34K4JIRCDXG0K065JNCM/buscemi.jpg Style Guides - Buscemi https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1539032509309-2UAC3APVM3RXA0858HDS/kerastase-hair.jpg Style Guides - Kérastase https://c.black/kerastase daily 0.75 2024-02-26 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537557265282-6U2MGCFSK915BXOR07AV/kerastase-hair.jpg Kerastase https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537557395352-X6I8L7ABNPRWIDATP9QH/black.jpg Kerastase https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537557737885-M439GW1YDNEGV574S8CZ/hair-2.jpg Kerastase https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/b1fcaa4c-20a7-4fdc-8758-ae658e1e53e6/IMG_5026.jpg Kerastase - Event Copy: Power Talks Paris 2023 74% of women say they lack confidence, compared to men, in their career-defining moments. In an effort to close the “confidence gap” the Kérastase brand cause provides mentoring for young women. Understanding intimately the power of storytelling to change the world, the brand hosted it’s annual global “Power Talks” event in October 2023, featuring copy by c.black on the walls of Paris’ iconic Palais de Tokyo. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/35cf2add-312f-4295-b4a9-659fba9cb4af/Screenshot+2023-11-06+at+2.47.23+PM.png Kerastase - Publicity: Editorial Dossiers Each groundbreaking Kérastase product launch requires a hard look at how the new range will fit into the brand’s unique positioning. With every drop, we create a verbal world for the new product line to exist and a detailed, multi-page press kit that highlights the hair technology as an answer to consumer desires and editors’ demands. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/b675b6c8-3d57-42a5-b5e4-29f15b302f1b/Screenshot+2023-11-06+at+2.02.23+PM.png Kerastase - Print Collateral: Power Talks Book To commemorate the brand’s first-annual Power Talks women’s empowerment conference, we edited a compilation of speeches and conversations that took place at the event in October 2022. Featuring advice and allegory by celebrities, artists and business leaders such as Emily Ratajkowski and Kérastase President Rosa Carriço, the book includes powerful pull quotes and original introductions in an impactful, artful layout that brings the brand cause to life. https://c.black/ecommerce-copywriting daily 0.75 2021-07-09 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620235731134-P504UEB28OP7GWJP9I6S/black-plain.jpg Ecommerce Copywriting https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620751316504-FH5QGUT0B4LQMKXLIOHQ/wallpaper-tone2.jpg Ecommerce Copywriting https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1539028148411-QEDRK51E78YRDSMTQITU/ecom-1.jpg Ecommerce Copywriting - Product Description Behind every product, there is a story that needs to be told. Meanwhile, the customer wants specifics—measurements, details, fit and feel. We create SEO-optimized, editorial-style product descriptions that entertain and inform, while extending the brand experience. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1539028509274-SEGSM3J8ZF8SGZORJ56B/ecom-3.jpg Ecommerce Copywriting - Editorial Content Content is king, it's true. From homepage stories to blog posts, editorial pieces offer incredible value to the brand and the customer. They can enhance transparency with insidery product stories, flaunt celebrity and influencer love and inspire shoppers with styling tips and lifestyle coverage. And that's not even to mention the SEO benefits. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1539028233075-PGKZ5FMN1P3AAQLCL0J4/ecom-2.jpg Ecommerce Copywriting - Transactional Copy We think of every point of contact as an opportunity to extend the brand experience. A mundane transaction can actually be a priceless opportunity to get closer to your customers. We take traditionally tedious copy moments like error messages and shopping cart instructions and turn them into unique, brand-building interactions. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1539027982930-QAYTJPZCZC6R3NN8AHOF/buscemi-project.jpg Ecommerce Copywriting - Email and Social Campaigns If you really want to get the most out of your eCommerce site, you need to support it on every available platform. We can create omnichannel marketing copy that combines thematic blog and web content with corresponding email newsletters, mobile app copy and social media presence—all in a consistent, yet platform-appropriate brand voice. https://c.black/work daily 0.75 2026-03-01 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1593462112661-E4WR9WR9YHU0VCBQM9QZ/311821c1d30e2c1ad947d9e1e0720fc7.jpg Work - Giorgio Armani Beauty https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/96aa864c-3ad0-4270-a6f0-effbee099990/Screen+Shot+2022-04-12+at+5.16.41+PM.png Work - Skylar https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/e1a42966-3815-4864-9851-170598c03bf7/Screenshot+2023-09-26+at+5.02.33+PM.png Work - Jouer https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538500917564-BHLDJNGER9CW5SK30QQI/kerastase-hair.jpg Work - Kérastase https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1597345328232-J5M8XFICWHK0NSXQ7E03/ilia+click+through Work - ILIA https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/3325f77f-7534-4a88-8b4d-9580e5720c8a/Screen+Shot+2022-05-16+at+1.35.28+PM.png Work - VEGAMOUR https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540313779374-NLMPC4VEXSI92XOI8LDL/main_girls.jpg Work - nununu https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1625025667531-ERCXTU61WPE4SQWG5WIW/Screen+Shot+2021-06-29+at+5.20.35+PM.png Work - Zvelle https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538597501488-XDIWB15AZOMDM4GVMRJJ/SHOT_03_0872_02.jpg Work - Ulla Johnson https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540505962233-ON8VP4IGY5LTSWW411P4/934219-800w.jpg Work - MCM https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/0c8b6b17-6939-4628-98f4-6297271bbff8/Orphe%CC%81on-edl---KV---2025x2430.jpeg Work - DIPTYQUE https://c.black/buscemi daily 0.75 2019-01-02 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537557395352-X6I8L7ABNPRWIDATP9QH/black.jpg Buscemi https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538504294731-8UJPUJJY68KWJCPK16IB/buscemi.jpg Buscemi https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538504526639-MTJV2N7VBGKWBZAB9CE4/buscemi-1.jpg Buscemi https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538507466025-NOKAG65SI5WZ393IP95O/buscemi-project-2.jpg Buscemi - Editorial Buscemi's exalted "Chamber" blog includes frequent updates about the brand's design collaborations, film commissions and iconic ambassadors. The tone stays elevated and epic, while touting the brand's interactions with culture-makers of all media and many generations. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538507640085-V2E8GEH0FD42OWW2ZZ2L/buscemi-project.jpg Buscemi - Social Every Buscemi release is an uproar, be it a new color way, unexpected embellishment technique or inspired brand collaboration. Each release cycle includes thoughtfully forceful copy for Facebook and Instagram, always befitting the grandeur of the product itself. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538507280586-G7K5WEKBQGZOYCE2X0HF/buscemi-project-4.jpg Buscemi - Email A cult brand at heart, Buscemi stays in constant contact with its global clutch of die-hard fans. Marketing emails tout new releases, web features and product edits using the same powerful set of voice rules we assigned the brand from the start. Every email from the company is a unique opportunity to share in the highly emotional lifestyle fantasy the products promise. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538507338187-2O5WRMHXST2X02FQNI7R/buscemi-project-3.jpg Buscemi - eCommerce Since authentic Buscemi leather goods are only available through select retailers or directly from the company itself, the eCommerce experience is paramount. We provide detailed product copy that thoroughly justifies the price point without over-explaining or losing the on-brand attitude. The cooly confident tone carries over into the check-out process and transactional emails, so that every touchpoint is an elevated moment. https://c.black/bird-in-hand daily 0.75 2021-07-09 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537557395352-X6I8L7ABNPRWIDATP9QH/black.jpg Bird in Hand https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538503259804-5WONFVZN04YTWK0HI0AF/bird-2.jpg Bird in Hand https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538503508583-9HOCT2WL0JBYWKNURJP6/wine-2.jpg Bird in Hand https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538504146403-TSXXKQ19S25J9MIDIX84/bird-project2.jpg Bird in Hand - eCommerce Website A new eCommerce site, created in partnership with Matte Projects, tells the unique story of Bird in Hand, including an historic timeline of the Australian wine tradition that leads to the present-day Adelaide Hills, where the winery lives happily on the site of a former gold mine turned dairy farm. The content encourages exploring as much as shopping, detailing the winemaking process and highlighting the winery's various events and brand experiences, including live concerts and on-site restaurants. Users can shop four tiers of wines by price, varietal and vintage and explore the company's luxury home decor collaborations freely. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538504167148-D4K9Q3L9O8GPAW3C79XF/bird-project1.jpg Bird in Hand - Premium Print Book Bird in Hand's eye-popping print collaboration with luxury book publisher Assouline features sweeping photos showcasing the winery's pastoral beauty, on-site eateries, glamorous parties and events abroad, as well as its philanthropic efforts at home in Adelaide. (And, oh yes, its award-winning wines.) Edited by C. Black Content founder Cristina Black, the tome carries the Bird in Hand brand voice through to a book-bound narrative detailing the story of a young yet exceptional Australian winery. https://c.black/new-index-1 daily 0.75 2018-10-22 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538503259804-5WONFVZN04YTWK0HI0AF/bird-2.jpg Case Study https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537557395352-X6I8L7ABNPRWIDATP9QH/black.jpg Case Study https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540228624931-J721XYXY3MBP6KB229WU/wine-2.jpg Case Study https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538504146403-TSXXKQ19S25J9MIDIX84/bird-project2.jpg Case Study - eCommerce Website A new eCommerce site, created in partnership with Matte Projects, tells the unique story of Bird in Hand, including an historic timeline of the Australian wine tradition that leads to the present-day Adelaide Hills, where the winery lives happily on the site of a former gold mine turned dairy farm. The content encourages exploring as much as shopping, detailing the winemaking process and highlighting the winery's various events and brand experiences, including live concerts and on-site restaurants. Users can shop four tiers of wines by price, varietal and vintage and explore the company's luxury home decor collaborations freely. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538504167148-D4K9Q3L9O8GPAW3C79XF/bird-project1.jpg Case Study - Premium Print Book Bird in Hand's eye-popping print collaboration with luxury book publisher Assouline features sweeping photos showcasing the winery's pastoral beauty, on-site eateries, glamorous parties and events abroad, as well as its philanthropic efforts at home in Adelaide. (And, oh yes, its award-winning wines.) Edited by C. Black Content founder Cristina Black, the tome carries the Bird in Hand brand voice through to a book-bound narrative detailing the story of a young yet exceptional Australian winery. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1540229405969-1W1NVLK3MUB2TNX57GR9/restaurant-image.png Case Study - Project 3 https://c.black/zozo daily 0.75 2019-01-22 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537557395352-X6I8L7ABNPRWIDATP9QH/black.jpg ZOZO https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1548189923580-U2S8VZZ6O9SR9CXLUVX9/group_20180830_01.png ZOZO https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1548185933667-XMXF06MVXS13YW4I2CG4/9_GRID_ZOZO.jpg ZOZO https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1548190029511-41YE7HK4FKEMI1AIADEF/Screen+Shot+2019-01-22+at+12.41.46+PM.png ZOZO https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1548190050243-0Q8LGQBW7V0ODJ1BIB2O/Screen+Shot+2019-01-22+at+12.41.07+PM.png ZOZO https://c.black/hudson-jeans daily 0.75 2020-08-14 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537557395352-X6I8L7ABNPRWIDATP9QH/black.jpg Hudson Jeans https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1559589163770-8ZV886LLCDIH7OLOTNK1/Screen+Shot+2019-06-03+at+12.01.59+PM.png Hudson Jeans https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1559777626605-NG5XGRP9YF86L93R8DBQ/Hv1xB0po.jpg Hudson Jeans https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1597427529462-TNR60H6DZQ9AALHKBUSC/Screen%2BShot%2B2019-06-03%2Bat%2B1.05.38%2BPM.png Hudson Jeans https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1559592454338-HZUQ94MRNQJXODQ3I7YB/Screen+Shot+2019-06-03+at+1.07.22+PM.png Hudson Jeans https://c.black/the-flower-pot daily 0.75 2021-07-07 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537557395352-X6I8L7ABNPRWIDATP9QH/black.jpg The Flower Pot https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1563213084164-12FQTSP5OCDUTRWIWRK3/TheFlowerPot004.jpg The Flower Pot https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1625694389886-90ZKFHY1YXA46VS7MBZV/Screen+Shot+2021-07-07+at+2.45.58+PM.png The Flower Pot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1563213341495-ANOQ2221DZDI1ULKFRU9/TheFlowerPot011.jpg The Flower Pot https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1563214869696-FH5DR8O3IFWFPCTSVZXB/beboe-cbd-pen_544x544.jpg The Flower Pot https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1563214887135-7U1EZPTI7M83FK3W2DQ7/Screen%252BShot%252B2019-07-15%252Bat%252B11.19.46%252BAM.jpg The Flower Pot https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1563214903228-KTD1C5GZUASNOPQIERPZ/concrete-cat-pico-bowl-with-incense-holder-black-white-grey_544x544.jpg The Flower Pot https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1563213538028-W6T3O9TCJ0A4OXVII4EI/Screen%2BShot%2B2019-07-12%2Bat%2B2.19.33%2BPM.jpg The Flower Pot - Gift Guide: Give Well To promote The Flower Pot’s well-curated collections, we created an in-depth gift guide for any occasion. Featuring 10 archetypes (adventurers, nurturers, aesthetes, etc.) and eye-popping product vignettes, the beautifully designed digital piece offers valuable assistance in the art of gifting well. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1563213818531-0E5KSGVLXTGOOFW0AN92/Screen%25252BShot%25252B2019-07-15%25252Bat%25252B11.02.07%25252BAM.jpg The Flower Pot - eCommerce Copywriting: High-Vibe Shopping Researching plant remedies should be a fun, calming experience. The Flower Pot’s eCommerce portal encourages education and discovery through well-curated collections, modern design and vibrant photography. Our copy guides the user with inspiration and information that never wavers from a caring and authoritative voice. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1563213854622-MTRVZPUIEUCGW4JQH3J2/Screen%2BShot%2B2019-07-12%2Bat%2B2.08.39%2BPM.jpg The Flower Pot - Social Media: Instagram Establishing trust in the cannabis space is about community. Using The Flower Pot’s inspiring imagery to draw users closer to the brand, our captions and hashtags offer valuable bits of healing wisdom, and encourage fans to share their own wellness journeys. News, events, offers and product features are mixed in for a dynamic feel. https://c.black/armani-beauty daily 0.75 2021-07-07 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537557395352-X6I8L7ABNPRWIDATP9QH/black.jpg Armani Beauty https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1593455862593-WDW607TFG456E9C25EGB/311821c1d30e2c1ad947d9e1e0720fc7.jpg Armani Beauty https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1593455658848-FKW9XSDWELVKMVOJPK4Z/Screen%2BShot%2B2020-06-28%2Bat%2B12.39.15%2BPM.jpg Armani Beauty https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1593373562192-VUPLUFJAEDM5PTK7MKRM/ARTICLE_LIPS_05_36-min.jpg Armani Beauty https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1593373684774-H5NEVDZQMVYWMH4HN7T3/ARTICLE_LIPS_05_14-min.jpg Armani Beauty https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1593373638168-4BPDV3N2CUKA720T9DAJ/Screen+Shot+2020-06-28+at+12.46.56+PM.png Armani Beauty https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537558015101-6TRHR8V5N43BO35RENAJ/kerastase-hair.jpg Armani Beauty - Campaign Copy: Hair Language When a woman's hair is too dry to touch pleasurably, her range of expression is limited. So goes the scientific truth behind Hair Language, a sensual short film and digital campaign introducing a revamped version of the beloved Nutritive range. We created campaign copy that gives rise to the Kérastase mission—to enable women around the world to maintain tresses that are irresistibly tactile and endlessly evocative. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537558162903-5JP030CYOM4IABKBA8UR/cblackcontent-165.JPG Armani Beauty - Social Media: Instagram and Facebook Implementing the voice strategy principles we laid out in the global style guide, we compose ongoing updates for the centralized Kérastase Facebook and Instagram accounts. Posts include style tips, location shoots, lifestyle inspiration and product recommendations for end users, as well as the company's extended network of professional hairstylists. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537558295063-JWVT0IMYTE28JU9VLRS5/cblackcontent-145.JPG Armani Beauty - Print Collateral: The Couture Book of Blowdry To promote the brand's excellent styling balm L'Incroyable Blowdry, we crafted copy for a 140-page illustrated print book celebrating the transformational power of different blowdry techniques, to amuse and inspire clients in Kérastase salons around the world. Featuring 10 style archetypes and 40 tutorials, the exquisite print creation captures the expressive power of hair, beautifully. https://c.black/ilia daily 0.75 2023-01-12 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537557395352-X6I8L7ABNPRWIDATP9QH/black.jpg Ilia https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1597340570536-3V5XQ9SQG4OWLY6ZA6VN/Screen+Shot+2020-08-13+at+10.33.53+AM.png Ilia https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1597341480231-M3G1CKI7SQ8PSLUZW89C/ILIA+lipstick Ilia https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1612813592813-SNI8PFA009UXZJ57XRP6/Screen+Shot+2021-02-08+at+11.46.18+AM.png Ilia https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1597343066632-T69FD5N5NP0YVT60XHFC/ILIA+lips Ilia https://c.black/muses-gallery daily 0.75 2024-02-21 https://static1.squarespace.com/static/5ba40935fd67934ab6ae4c1a/t/65d67b770935f30dd9882371/1620233025315/ Muses Gallery https://static1.squarespace.com/static/5ba40935fd67934ab6ae4c1a/6092c9bc13d764056f338a0a/6092cb41b61a3519ce8768d2/1620233025315/ Muses Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620233038796-AYTS4N8A2UACT0OT5Z52/594f90c74933570d31ed4180b0654a3d.jpeg Muses Gallery - The Vampire's Wife https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620233039201-SRX2ES9TEZOTBK1ZCGTI/30886bc648c048e170471a95f795f40c.jpeg Muses Gallery - Florence Welch https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620233038847-VFK8U8KE4XYXFU944P10/21504d91229922bf036bd1557f9cef02.jpeg Muses Gallery - DIANA VREELAND https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620434582155-IPFEPC5JY5M3DRITNEOZ/image-asset.png Muses Gallery - Alice Coltrane https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620438504807-AUJO8DEJF8FP2BTET3HE/image-asset.jpeg Muses Gallery - Miles Redd https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620436629137-BB399YJVS6VQXP8WFA21/image-asset.jpeg Muses Gallery - Lana Del Rey https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620435963343-MSHVR0SHEXHN7ZWRAHB9/image-asset.jpeg Muses Gallery - Jean-Michel Basquiat https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620434857515-6DBO5FT5IMABMUVY45H0/image-asset.jpeg Muses Gallery - James Booker https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620434446198-VFCHYHKEK9CSDFNPP7B1/image-asset.png Muses Gallery - SUN RA https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620437610057-E40R0YKB4HZIEBOW8Y3L/image-asset.jpeg Muses Gallery - Nick Cave https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620436297545-29ACBDZ0CJ615SRKOCSS/image-asset.png Muses Gallery - Paco Rabanne, F/W 2021 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620435802506-LYZK65G5TQ20FOKGT9KG/image-asset.jpeg Muses Gallery - Bridgerton https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1622780970966-YP1CWHOIPB4BAI4FYTU7/image-asset.jpeg Muses Gallery - Floria Sigismondi https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620435402238-NHC8G6YUF8YAR5WP3WFT/image-asset.png Muses Gallery - Chloe Sevigny/Regime des Fleurs https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620434266508-Z0EM711LJHTKDFYMI89Z/image-asset.jpeg Muses Gallery - Kurt Cobain https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620433096491-MD88P8TVS3G4432F9ZDE/image-asset.png Muses Gallery - Gucci, Spring 2021 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620436698954-2UKX6EHGR6SOFWD27ACP/image-asset.jpeg Muses Gallery - almighty Opp https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620435031038-TE3ODOE3Z9Z7BLOTGEAA/image-asset.png Muses Gallery - Angel Olsen https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620434637418-4F2OZDXBJ9ZHM8GHU3E4/image-asset.jpeg Muses Gallery - Claude Debussy https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620435232854-1AT9K1YRWV4RREDRPPWC/image-asset.jpeg Muses Gallery - Eminem https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1625590781025-4P21QY0WLFZN9O66KUYL/image-asset.jpg Muses Gallery - Ariana Papdemetropoulos https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1625591213914-AOURORYNE9V6RZETSRR0/up-joanna_newsom.jpg Muses Gallery - Joanna Newsom https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1625591518720-L5VDXOEJEBZ1BT6KZZ6P/ZQB3N3JOFFEAJE2VYZX54P5LLE-1024x512.jpg Muses Gallery - Dr. John https://c.black/curl-manifesto daily 0.75 2022-05-04 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537557395352-X6I8L7ABNPRWIDATP9QH/black.jpg Curl Manifesto https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1651688568108-89LLI1D90UCYSDSWX3NZ/maxresdefault.jpg Curl Manifesto https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1624490653824-N9O553BYYCJBEE97CGNE/08_OCEAN_HAIR_RESULT_CURL_MANIFESTO_399.jpg Curl Manifesto https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1624570835649-U33OMA5L1IKU26M9VLJE/kerastase-curl-manifesto-hair-care-set-for-very-curly-hair.jpg Curl Manifesto - Product Knowledge Introducing Curl Manifesto Packed with fine ingredients like manuka honey and ceramides, the Curl Manifesto range is a modular solution to the unique needs of curly hair. Curly hair tends to be dry and brittle, but most nurturing hair products break up the curl pattern. Curl Manifesto product copy answers to the desire for intense hydration without weight, leading to nourished, defined curls that resist frizz. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1624570987191-X77PZ2W0F3VG4EDSZG6U/embrace-your-curly-hair-care-1.jpg Curl Manifesto - Editorial Content All About Curls Education around curl care is crucial to the success of Curl Manifesto. Many consumers do not know what their curly hair needs to thrive beautifully. With a focus on curl type (the shape of the curl and its tightness) consumers can learn more about the nature and structure of their hair and discover exactly which product combination will produce the best results. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1624571486480-JLG250TP0FA81T2AZDVC/Screen+Shot+2021-06-24+at+2.49.32+PM.png Curl Manifesto - Press Kit Destined for Greatness More than for any other hair care line, the messaging around Curl Manifesto had to be just right. Political considerations, compounded by the special expertise required for curly hair, made this a crucial moment in the history of the Kérastase heritage. We collaborated on content a 12-page document that introduced every aspect of Curl Manifesto, including the culture and science behind its creation. https://c.black/creative-direction daily 0.75 2024-02-20 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620742656094-T2OSVQYEQ0FCVW3Y0FLT/wallpaper-tone2.jpg Creative Direction https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620234053754-E3MEOFL6TTO2WLP2VS0B/black-plain.jpg Creative Direction https://c.black/zvelle-1 daily 0.75 2021-07-09 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537557395352-X6I8L7ABNPRWIDATP9QH/black.jpg Zvelle https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1625028030039-BX3NBB5SUO7YODJF1GEG/Screen%2BShot%2B2021-06-29%2Bat%2B5.02.55%2BPM.jpg Zvelle https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1625012184628-S4DCG5KLH4JCXMSPHES0/about-img-4.jpg Zvelle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1625012457984-FW5UQUKG3610C71KZGI4/Screen+Shot+2021-06-29+at+5.20.35+PM.png Zvelle https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1625013021268-0ENKZN2B89UIKOV06C7L/Screen+Shot+2021-06-29+at+5.28.17+PM.png Zvelle - Make it stand out The “Walk How You Want” tag line, printed inside the brand’s signature “V” loafer. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1625013769893-YE7EGQ4UT9V3YWU5S7NH/Screen+Shot+2021-06-29+at+4.51.22+PM.png Zvelle - Make it stand out The “Walk How You Want” manifesto appears on the company’s web site. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1625025434562-Y9LZYC5F3X65EZZ34DMC/Screen+Shot+2021-06-29+at+5.19.32+PM.png Zvelle - Make it stand out Refinery 29 Executive Editor Carley Fortune for Zvelle. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1625013290718-BOUBSSKVQ6XBCZ9Y3F2M/Screen+Shot+2021-06-29+at+5.27.53+PM.png Zvelle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1625013266991-V2H2EI0P3I8NFU1B3NFO/Screen+Shot+2021-06-29+at+5.25.24+PM.png Zvelle - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://c.black/campaign-writing daily 0.75 2024-09-11 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620742656094-T2OSVQYEQ0FCVW3Y0FLT/wallpaper-tone2.jpg Campaign Writing https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620234053754-E3MEOFL6TTO2WLP2VS0B/black-plain.jpg Campaign Writing https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1603143803442-YP8F6QOOYQNWSMP7JVH6/Screen%252BShot%252B2020-10-19%252Bat%252B2.35.21%252BPM.jpg Campaign Writing - Hudson Jeans https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1625028370708-JDN9UT8S63OP8Y0HRX5F/Screen+Shot+2021-06-29+at+5.28.17+PM.png Campaign Writing - Zvelle https://c.black/skylar daily 0.75 2023-03-09 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537557395352-X6I8L7ABNPRWIDATP9QH/black.jpg Skylar https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1649775834932-6AOPZW93SSF3V3MINJAU/Screen+Shot+2022-04-12+at+5.03.30+PM.png Skylar https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1f3dbe30-e920-4cc7-8cbd-08c28d7761a5/Screen+Shot+2022-04-12+at+5.12.26+PM.png Skylar Skylar Clean Beauty founder Cat Chen https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/9020859e-33b6-44ab-9243-acc014214b93/Screen+Shot+2022-04-12+at+5.16.41+PM.png Skylar Skylar’s best selling Salt Air eau de parfum https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/82345ed9-f7d2-4eed-9db8-07bfde7afc53/Screen+Shot+2022-05-04+at+5.48.34+PM.png Skylar The differentiation statement frames the brand story as a dream realized. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/26b4a2b0-7e13-4e1c-8e28-aede1efd2f8b/Screen+Shot+2022-05-04+at+5.55.03+PM.png Skylar The name Pink Canyon captures the brand’s California spirit. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/f526329d-25a1-433a-9322-ebcbd4aa6ff2/Screen+Shot+2022-05-04+at+5.47.52+PM.png Skylar Scent Club gives customers the opportunity to sample and collect a dreamy new fragrance every month. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/372ee422-8499-452c-898e-a88dd32a86e2/Screenshot+2023-03-09+at+11.21.32+AM.png Skylar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://c.black/kerastase-dare daily 0.75 2022-05-05 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537557395352-X6I8L7ABNPRWIDATP9QH/black.jpg Kérastase Dare https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1651753726589-GI5G2IEM4HE2RF07QWCU/Screen+Shot+2022-05-05+at+2.27.30+PM.png Kérastase Dare https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/2003b5c9-73df-4a75-8e1b-610a321d0808/2e6062be42aff3bba1eef42594c6d87a.jpg Kérastase Dare - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/2157a04f-501f-4c1f-91f3-7d49bad6eba3/Blond-Absolu-The-Faux-Blonde-s-Survival-Guide-Photo-Album-4-Article-Kerastase.jpg Kérastase Dare - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/9e120d05-4388-4166-8eb3-198a540290cf/Screen+Shot+2022-05-05+at+3.42.23+PM.png Kérastase Dare - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/f63c46bf-eb5f-457b-9ad9-583858c844dc/blondabsolue-description.jpg Kérastase Dare - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://c.black/vegamour daily 0.75 2022-05-16 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1652692155215-VX79EB3NWY6KVUQF26WY/Screen+Shot+2022-05-16+at+11.05.31+AM.png Vegamour https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/feb8b28b-c205-473c-bba7-5ed12e3a8322/Screen+Shot+2022-05-16+at+11.14.00+AM.png Vegamour - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/590f3021-a3bd-4378-8c40-c4d7eb487570/Screen+Shot+2022-05-16+at+1.31.29+PM.png Vegamour - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/038aeb29-d55f-4ecf-97a9-731b192bd5fd/Screen+Shot+2022-05-16+at+12.05.39+PM.png Vegamour - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/2e1889c6-e8fd-4aa8-bcc3-7216baafda4a/Screen+Shot+2022-05-16+at+1.35.28+PM.png Vegamour - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://c.black/iconic-brand-bible daily 0.75 2024-06-06 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620742656094-T2OSVQYEQ0FCVW3Y0FLT/wallpaper-tone2.jpg Iconic Brand Bible https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620234053754-E3MEOFL6TTO2WLP2VS0B/black-plain.jpg Iconic Brand Bible https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/96aa864c-3ad0-4270-a6f0-effbee099990/Screen+Shot+2022-04-12+at+5.16.41+PM.png Iconic Brand Bible - Skylar https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1606700036129-4853ILV9YKXKSW825ZW0/Screen+Shot+2020-11-29+at+5.33.35+PM.png Iconic Brand Bible - Vegamour https://c.black/jouer daily 0.75 2023-10-20 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1695740581435-DVKI7KL656SLY87XF4T4/Screenshot+2023-09-26+at+5.02.33+PM.png Jouer https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/80ddb9d1-7da4-4f3b-9839-94ad52a35114/Screenshot+2023-09-26+at+4.57.08+PM.png Jouer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/151536e1-24ee-4197-924d-fd0f1ed6fb71/Screenshot+2023-10-20+at+5.23.24+PM.png Jouer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/3ee43580-6af2-41b9-8dda-344fa913ceb3/Screenshot+2023-10-20+at+5.26.15+PM.png Jouer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/887f3cb4-a2ca-40bf-ac0c-805f9aabc658/Screenshot+2023-09-26+at+5.18.18+PM.png Jouer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/d88a0208-78fc-4dd1-8b07-4e824852cc7d/Screenshot+2023-09-26+at+5.25.43+PM.png Jouer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/d063cd26-cfb1-4f4a-af2f-ffadd20291e0/Screenshot+2023-09-26+at+5.57.19+PM.png Jouer - Brand Saga: Enjoy Your Beauty In contrast to the Millennial minimalist beauty brands that have dominated the industry since the Glossier era, Jouer’s brand platform appeals to those who see life as a romantic, sexy adventure. For Jouer, skin care and makeup isn’t just something to make you look un-tired, it’s a tool for self-expression and a way to enjoy your own unique beauty, whether you’re a Gen Z-er discovering her personal style or an empty nester with lots of life left to live. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/e1466ba5-f107-420d-a19a-12d881e6bfdf/Screenshot+2023-10-20+at+4.09.22+PM.png Jouer - Product Campaign: Balm Bouche As its first step to being a “French” beauty brand, Jouer launched Balm Bouche, an innovative formula that creates an “undone” lip look with a modern, demi-matte finish. We gave the product a “franglais” name and shades like Liberté and Sensualité to evoke the Parisian spirit of confidence with a cultured feel. The launch campaign introduced the idea of a “french-kissed lip” that prizes effortless sexiness over unattainable perfection. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/961b0fce-fa6a-429c-9d61-4b274a6a4948/Screenshot+2023-09-26+at+6.00.13+PM.png Jouer - eCommerce Copy: Play With Jouer As part of its brand refresh, Jouer launched a totally new eCommerce experience that elevates the product and brings its cheeky brand voice to the fore. Headlines highlight lighthearted adventures, while in-depth stories show how covetable color cosmetics and skincare must-haves inspire a Paris-LA lifestyle, no matter where the client happens to be. It all lives within a streamlined, frictionless shopping experience that allows for education and exploration. https://c.black/kerastase-power-talks daily 0.75 2023-11-09 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537557395352-X6I8L7ABNPRWIDATP9QH/black.jpg Kérastase Power Talks https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1699313466355-RM797BKBSHRO7GUTEVBI/Screenshot+2023-11-06+at+2.59.45+PM.png Kérastase Power Talks https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/ab31d463-399f-410a-bdf0-13b76a7aadff/emily-ratajkowski-article-1-kerastase.jpg Kérastase Power Talks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/0191ad40-9763-4758-9f95-d7d9452eed9e/about-us-article-1-kerastase.jpg Kérastase Power Talks https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/b1fcaa4c-20a7-4fdc-8758-ae658e1e53e6/IMG_5026.jpg Kérastase Power Talks - Event Copy: Power Talks Paris 2023 74% of women say they lack confidence, compared to men, in their career-defining moments. In an effort to close the “confidence gap” the Kérastase brand cause provides mentoring for young women. Understanding intimately the power of storytelling to change the world, the brand hosted it’s annual global “Power Talks” event in October 2023, featuring copy by c.black on the walls of Paris’ iconic Palais de Tokyo. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/35cf2add-312f-4295-b4a9-659fba9cb4af/Screenshot+2023-11-06+at+2.47.23+PM.png Kérastase Power Talks - Publicity: Editorial Dossiers Each groundbreaking Kérastase product launch requires a hard look at how the new range will fit into the brand’s unique positioning. With every drop, we create a verbal world for the new product line to exist and a detailed, multi-page press kit that highlights the hair technology as an answer to consumer desires and editors’ demands. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/b675b6c8-3d57-42a5-b5e4-29f15b302f1b/Screenshot+2023-11-06+at+2.02.23+PM.png Kérastase Power Talks - Print Collateral: Power Talks Book To commemorate the brand’s first-annual Power Talks women’s empowerment conference, we edited a compilation of speeches and conversations that took place at the event in October 2022. Featuring advice and allegory by celebrities, artists and business leaders such as Emily Ratajkowski and Kérastase President Rosa Carriço, the book includes powerful pull quotes and original introductions in an impactful, artful layout that brings the brand cause to life. https://c.black/music-gallery daily 0.75 2024-03-08 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/18af90f3-a4d1-41cb-87ab-ab996ef51d0b/aaCristinaBlack+Film-000699070022.jpg Music Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708296649125-BDAH4Q69L704POLMWXHH/image-asset.jpeg Music Gallery - "Misbegotten" at Desert Nights at the Standard Hollywood A song about the grief of lost love at my old music home, the Standard Hollywood https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708296649107-S0U2X5PB49WITL1OCPHR/image-asset.octet-stream Music Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708543368761-JCA82PQVJIVGF1QZX057/image-asset.jpeg Music Gallery - FUNNY GIRL by FATHER JOHN MISTY I played harp on this majestic, non-mutual-love song by one of the greatest storytellers of our time https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708555148477-HO05KEUUYZPJ35Q2WC5O/image-asset.jpeg Music Gallery - Ides of March A song I wrote about a sexy, ominous night https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708551753079-11MKTO53PWJ2M28ZI64D/image-asset.jpeg Music Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708550272652-KGB6PGOZHATPC0DB07UM/image-asset.jpeg Music Gallery - Neptune City by Nicole Atkins Backstage in Los Angeles many moons ago https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1709788114815-3YYIS4MH2OOIISAV09BU/image-asset.jpeg Music Gallery - BONNAROO MUSIC FESTIVAL Me backstage at the Bonnaroo Music Festival in Manchester, Tennessee. Shot by Danny Clinch. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708297221206-DLOGED6GJWQZTZAR18ZG/Screenshot+2024-02-18+at+3.00.04+PM.png Music Gallery - Baiting the Gods, vol. vii I played the seventh installment of the notorious Baiting the Gods party in Los Angeles, December 2023 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708551859913-730WQQVS0LJ4ZH94W4SB/image-asset.jpg Music Gallery - Dirty Old Town A tribute to Shane MacGowan at Baiting the Gods in Los Angeles https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1709789053416-U42GF3YJ1XV2PRMBYLB1/image-asset.jpeg Music Gallery - Kera & The Lesbians - "Year Past 23" I perform on harp with the great Kera & the Lesbians. Big solo at 3:03! https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708731363434-XEVR5MSK4PZW4GWSWGGH/image.jpg Music Gallery - If Bullets Are the Tears Of Men An intimate performance of an original song about the complexities of grief https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708730837376-B0LDADPRED7D7EPZXR69/image-asset.jpeg Music Gallery - Alvarado Freestyle Dark adventures with a heavenly twist https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708550625175-3B44OSBKLG7H7O68OXB8/image-asset.jpeg Music Gallery - SUMMER'S OVER A lovesick song live from my old Brooklyn bedroom https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1709864455922-K8LHVS547W43VUT7DHSX/image-asset.jpeg Music Gallery - In the Bar at XIX Studios A lovely clip of me playing “Ides of March” for XIX Studios in Los Angeles. https://c.black/music daily 0.75 2025-07-06 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/a8201d9e-f017-40da-912e-bb7272d2050b/acristina+black+digi-3340.jpg Music - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/c5f7f204-d782-44bd-84ee-30584a11a993/c-black_RABBIT-b.png Music - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://c.black/logo-gallery daily 0.75 2026-03-02 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1746232555882-Q4A6KBC12U00QVEXZ57F/Screenshot+2025-05-02+at+5.35.39%E2%80%AFPM.png Logo Gallery - Diptyque Brand Voice Strategy by Cristina Black Cristina Black (c.black) provided brand voice strategy and campaign copywriting for Diptyque in the luxury perfume and home fragrance sector. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708650222973-JLQG1BRZRUJWD6KM0808/7.png Logo Gallery - ILIA Brand Voice Strategy by Cristina Black Cristina Black (c.black) provided brand voice strategy for the clean beauty, color cosmetics, skincare-as-makeup brand ILIA. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/2af55385-9118-4b80-b9a7-55b7c2d7b135/Kerastase_Ke%CC%81rastase_logo_logotype.png Logo Gallery - Kérastase Haircare Brand Voice Strategy by Cristina Black Cristina Black (c.black) architected the global brand voice strategy for Kérastase, a L’Oréal brand, in the beauty and haircare industries. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1746232253423-USX4FCQGW9QH9TBP73QW/image-asset.jpeg Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708650158227-EBEY6SNG9UUUOTAHHI7J/image-asset.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708652104353-0O5GN74GRBQ2KNF1AEFX/3.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708652105155-59XQYBWQHJDENYYMNSAA/5.png Logo Gallery - Lancôme Luxury Beauty Brand Voice Strategy by Cristina Black Cristina Black provided high-level narrative strategy and campaign voice execution for Lancôme’s prestige beauty launches. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708650227980-GNOA90I580JBVKYWQM8Z/8.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708651341661-TUGEI9C7WGPSIWYKZVJW/7.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1746232775441-F65Y36VNAKJRFQWY8L1N/fd289664-4c91-4b1f-bc9a-e3e364d00afd_thumb.jpg Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708650210605-L5YB0HM20850AUOG05TG/4.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708650218271-PQ1GYEA3RKQ8L9DZ05XR/6.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708651341048-TJBKO2SNPRXHYEFTEW0N/6.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708651339275-XISR8YXCMWJBLXPMJREQ/2.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708651340041-RRK217K9C8JQIF2SUIMP/3.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708652103554-5NEHEDV0IDWD8LC9WYNJ/1.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708650214490-L8QTDB1NYJ7V64V605JO/5.png Logo Gallery - Redken Brand Voice Strategy by Cristina Black Cristina Black (c.black) provided high-level narrative strategy and global campaign storytelling for Redken’s global haircare business for professional salons and stylists. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708651339212-BIQ6A4IH4LTNYG9HGZC8/1.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708650207488-T9CWSGH79QQRIKBISDIE/3.png Logo Gallery - L'Oréal Professionnel Brand Voice Strategy by Cristina Black Cristina Black (c.black) provided high-level narrative strategy and campaign voice execution for L'Oréal Professionnel’s global salon haircare business. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708651340163-WJHE2T2L3PNUETOBGXWK/4.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708651340833-3WRK8ETSTSXL6TX4CWRE/5.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708651341761-KPRODNVSFM8AVKLO37J6/8.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708651342552-9FKMLL7GHHMSQ8YJ5UET/9.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708652104411-N4TAYB14P5B1YO9JVKV6/4.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708651342825-6TG64AJ7SLIVB6TH2AEW/10.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708652106045-2WJCWC324ZEHEUU5OY5Y/8.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708652103524-FWHT4JJLDJQKVDA3O0VO/2.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708652105156-DJ7FR1VC4BCO6INOASSG/6.png Logo Gallery https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708652106018-1QGJ7JVHKNM7KO9Y1S8D/7.png Logo Gallery - Todd Snyder Menswear Editorial Strategy by Cristina Black Cristina Black provided editorial voice strategy and brand storytelling for Todd Snyder’s premium menswear and lifestyle collections. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1708652106893-XNB79EU9EPOBEKLYRG3U/10.png Logo Gallery https://c.black/music-bio daily 0.75 2024-02-24 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/af509126-bf70-476b-8fff-15573646aea3/acristina+black+digi-3247.jpg Music Bio https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/c5f7f204-d782-44bd-84ee-30584a11a993/c-black_RABBIT-b.png Music Bio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://c.black/iconic-brand-story-architecture daily 0.75 2024-06-06 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620742656094-T2OSVQYEQ0FCVW3Y0FLT/wallpaper-tone2.jpg Iconic Brand Story Architecture https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1620234053754-E3MEOFL6TTO2WLP2VS0B/black-plain.jpg Iconic Brand Story Architecture https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/96aa864c-3ad0-4270-a6f0-effbee099990/Screen+Shot+2022-04-12+at+5.16.41+PM.png Iconic Brand Story Architecture - Skylar https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1606700036129-4853ILV9YKXKSW825ZW0/Screen+Shot+2020-11-29+at+5.33.35+PM.png Iconic Brand Story Architecture - Vegamour https://c.black/assouline daily 0.75 2024-11-12 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1537557395352-X6I8L7ABNPRWIDATP9QH/black.jpg Assouline https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1731425261379-ASK4E2KEGTJON747GNVG/Screenshot+2024-11-12+at+4.27.23%E2%80%AFPM.png Assouline https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/a2494481-acec-43f9-a781-edffe1dc2a28/Screenshot+2024-11-12+at+3.52.37%E2%80%AFPM.png Assouline https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/edcfb894-1bae-42b2-b0ef-bc477ec69c0e/Screenshot+2024-11-12+at+3.51.35%E2%80%AFPM.png Assouline https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/11777ee2-8316-4e64-91c0-e65eab717046/Screenshot+2024-11-12+at+3.57.48%E2%80%AFPM.png Assouline https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/6c3aea10-36f5-4a0a-931b-fde63bbce450/Screenshot+2024-11-12+at+3.59.50%E2%80%AFPM.png Assouline https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/d063cd26-cfb1-4f4a-af2f-ffadd20291e0/Screenshot+2023-09-26+at+5.57.19+PM.png Assouline - Brand Saga: Enjoy Your Beauty In contrast to the Millennial minimalist beauty brands that have dominated the industry since the Glossier era, Jouer’s brand platform appeals to those who see life as a romantic, sexy adventure. For Jouer, skin care and makeup isn’t just something to make you look un-tired, it’s a tool for self-expression and a way to enjoy your own unique beauty, whether you’re a Gen Z-er discovering her personal style or an empty nester with lots of life left to live. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/e1466ba5-f107-420d-a19a-12d881e6bfdf/Screenshot+2023-10-20+at+4.09.22+PM.png Assouline - Product Campaign: Balm Bouche As its first step to being a “French” beauty brand, Jouer launched Balm Bouche, an innovative formula that creates an “undone” lip look with a modern, demi-matte finish. We gave the product a “franglais” name and shades like Liberté and Sensualité to evoke the Parisian spirit of confidence with a cultured feel. The launch campaign introduced the idea of a “french-kissed lip” that prizes effortless sexiness over unattainable perfection. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/961b0fce-fa6a-429c-9d61-4b274a6a4948/Screenshot+2023-09-26+at+6.00.13+PM.png Assouline - eCommerce Copy: Play With Jouer As part of its brand refresh, Jouer launched a totally new eCommerce experience that elevates the product and brings its cheeky brand voice to the fore. Headlines highlight lighthearted adventures, while in-depth stories show how covetable color cosmetics and skincare must-haves inspire a Paris-LA lifestyle, no matter where the client happens to be. It all lives within a streamlined, frictionless shopping experience that allows for education and exploration. https://c.black/beauty-biz-round-table-landing-page daily 0.75 2025-06-16 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/910d2b0e-f14b-4923-af29-a8e2641565db/Cristina_5292.jpg Beauty Biz Round Table Landing Page https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/32ddff18-3a92-4e71-a1bb-fb5e1308ad87/c-black_LOGO-w.png Beauty Biz Round Table Landing Page https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/45dd1699-d56b-476f-a629-171b66b0c646/Brand+Story+Architecture+%28Website%29.png Beauty Biz Round Table Landing Page https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/9568f892-1f11-4b19-b1ca-7dbc226b1f15/Screenshot+2023-11-06+at+2.59.45+PM.png Beauty Biz Round Table Landing Page - Kérastase https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1723848814151-A6LSKW7621G5ZZ1EBHL0/Screenshot+2024-08-16+at+3.52.10%E2%80%AFPM.png Beauty Biz Round Table Landing Page - ILIA https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/0c8b6b17-6939-4628-98f4-6297271bbff8/Orphe%CC%81on-edl---KV---2025x2430.jpeg Beauty Biz Round Table Landing Page - Diptyque https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1652692155215-VX79EB3NWY6KVUQF26WY/Screen+Shot+2022-05-16+at+11.05.31+AM.png Beauty Biz Round Table Landing Page - Vegamour https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/6751ce2d-7e29-4eeb-bbd2-e9e996958248/2017_SI-PASSIONE_BEAUTY_PRESS-470x600.png Beauty Biz Round Table Landing Page - Make it stand out Cate Blanchett for c.black client Giorgio Armani Beauty https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/bd0645b0-8a7c-4838-9ac0-5ad71d65b4b9/Cristina%252B78210017.jpg Beauty Biz Round Table Landing Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://c.black/faq daily 0.75 2025-12-17 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/a4b79a0c-9ae0-465f-a407-5be86279c619/cblack_wallpaper-grey-black.jpg Brand Platform, Brand Story, Brand Voice, Copywriting & AI | c.black https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/f3be9cd3-3f03-49ea-acef-72e678065dc4/c-black_LOGO-w.png Brand Platform, Brand Story, Brand Voice, Copywriting & AI | c.black - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://c.black/lasavoidance daily 0.75 2026-03-11 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1867e48a-838a-4e6a-836b-395fb886bf21/Screenshot+2026-01-04+at+1.33.45%E2%80%AFPM.png Las Avoidance Coming Soon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://c.black/methodology daily 0.75 2026-02-23 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/433986d9-16a8-4f59-9b9a-9d22445870ff/Screenshot+2026-02-22+at+2.57.58%E2%80%AFPM.png Methodology https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/676c14a3-33ad-4d53-9ba5-28aaaadc30ec/Cristina_5373.jpg Methodology https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/41d01b5b-0d4f-416f-a92d-c82f82bcafbd/Screenshot+2026-02-22+at+2.57.58%E2%80%AFPM.png Methodology https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/13d47bd5-a44e-424d-9f9f-19b75cce7d8d/c-black_HAND-w.png Methodology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://c.black/brand-extension-strategy daily 0.75 2026-02-28 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/41d01b5b-0d4f-416f-a92d-c82f82bcafbd/Screenshot+2026-02-22+at+2.57.58%E2%80%AFPM.png Brand Extension Strategy https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/fd5fad7f-f4bf-4720-8757-e791020939ef/cblack_patterns-alt7-12-01.jpg Brand Extension Strategy https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/a859cbd0-9d0c-4a01-9f0a-7437906d0856/brand+extension+pitfalls.jpg Brand Extension Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/244e54f6-c2a6-4420-9ef9-cb9d23587f6b/c-black_HAND-b.png Brand Extension Strategy - Protect what makes you iconic. If your brand is entering a new format, category or price tier, let’s ensure your story architecture evolves with intention. Limited engagements are available each quarter. Start with a brief exploratory call to assess alignment. https://c.black/campaign-narrative-sprint daily 0.75 2026-02-28 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/41d01b5b-0d4f-416f-a92d-c82f82bcafbd/Screenshot+2026-02-22+at+2.57.58%E2%80%AFPM.png Campaign Narrative Sprint https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/8cd9ea5b-bd82-49cf-9f39-2877135c6a27/cblack_pattern-green-black.jpg Campaign Narrative Sprint https://c.black/ulla-johnson daily 0.75 2018-10-24 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538511349339-1HZCZGSDCWDCN7WIP9XY/lead-image-b-4.jpg Ulla Johnson https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538511860080-6FZT7VW2AJ06QYXUYFBT/ulla-1.png Ulla Johnson https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1538511871153-EWJZE82K6OIEY9EKG4RC/ulla-3.png Ulla Johnson 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online can make all the difference. https://c.black/curlmanifesto-projects-1 daily 0.75 2021-09-17 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1624570835649-U33OMA5L1IKU26M9VLJE/kerastase-curl-manifesto-hair-care-set-for-very-curly-hair.jpg Curl Manifesto Projects (Copy) - Product Knowledge Introducing Curl Manifesto Packed with fine ingredients like manuka honey and ceramides, the Curl Manifesto range is a modular solution to the unique needs of curly hair. Curly hair tends to be dry and brittle, but most nurturing hair products break up the curl pattern. Curl Manifesto product copy answers to the desire for intense hydration without weight, leading to nourished, defined curls that resist frizz. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1624570987191-X77PZ2W0F3VG4EDSZG6U/embrace-your-curly-hair-care-1.jpg Curl Manifesto Projects (Copy) - Editorial Content All About Curls Education around curl care is crucial to the success of Curl Manifesto. Many consumers do not know what their curly hair needs to thrive beautifully. With a focus on curl type (the shape of the curl and its tightness) consumers can learn more about the nature and structure of their hair and discover exactly which product combination will produce the best results. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1624571486480-JLG250TP0FA81T2AZDVC/Screen+Shot+2021-06-24+at+2.49.32+PM.png Curl Manifesto Projects (Copy) - Press Kit Destined for Greatness More than for any other hair care line, the messaging around Curl Manifesto had to be just right. Political considerations, compounded by the special expertise required for curly hair, made this a crucial moment in the history of the Kérastase heritage. We collaborated on content a 12-page document that introduced every aspect of Curl Manifesto, including the culture and science behind its creation. https://c.black/curlmanifesto-task-2 daily 0.75 2021-09-17 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1624490653824-N9O553BYYCJBEE97CGNE/08_OCEAN_HAIR_RESULT_CURL_MANIFESTO_399.jpg Curl Manifesto Task (Copy) https://c.black/curlmanifesto-cover-1 daily 0.75 2021-09-17 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1624566381700-0Y0WUH3XS12B9OKLSOLD/embrace-your-curly-hair-routine.jpg Curl Manifesto Cover (Copy) https://c.black/diptyque-orpheon daily 0.75 2025-02-21 https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/8e7d7675-f471-46fb-b5c5-5a3120be5caa/Orphe%CC%81on-edl---KV---2025x2430.jpeg Diptyque Orphéon https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/1000b8a6-f25a-4fa2-9bc6-53eca7e7bd6b/Screenshot+2025-02-21+at+10.49.23%E2%80%AFAM.png Diptyque Orphéon https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/bcaec721-6ae6-4552-9d7d-d95d1a9f4e67/Screenshot+2025-02-21+at+1.42.27%E2%80%AFPM.png Diptyque Orphéon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/40b414b2-750d-4cf7-ac5c-9608ef671ad8/Screenshot+2025-02-21+at+1.43.17%E2%80%AFPM.png Diptyque Orphéon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba40935fd67934ab6ae4c1a/65c10923-8150-4429-bfe6-9d7ad502efcb/ORPHE%CC%81ON_2025_VISUEL_SECONDAIRE_MULTI-PRODUITS_GAMME-ORPHE%CC%81ON-LIMITED-EDITION_RVB_16x9_4080x2295_DIPTYQUE__1_.jpeg Diptyque Orphéon - Make it stand out Whatever it is, the way you tell your story online can make all the difference.